Harkey Media, a fast-growing player in Out of Home (OOH) advertising, has made its largest official outright OOH purchases. The company, which has developed world-class OOH assets in top U.S. markets, now enters a new phase with fresh investor capital. These investments aim to bolster its presence in high-profile OOH locations.
Acquisitions and New Investments:
- Recent Purchases:
- Over $10 million spent in the last 60 days on new assets.
- Includes a dual-sided static billboard on Santa Monica Boulevard, Los Angeles, and a premier digital board on I-93 in Boston.
- Backed by Verde Outdoor Capital.
- Future Acquisition Pipeline:
- An additional $25 million in acquisitions planned.
Expansion into Major U.S. Markets:
- New Digital Locations:
- Las Vegas, Phoenix, Los Angeles, San Francisco.
- Key U.S. Media Markets:
- Seven major markets across the U.S., including high-traffic areas like Times Square and Sunset Boulevard.
Leadership and Team:
- Scott Harkey: Chief Executive Officer.
- Scott Skelton: President & Chief Operating Officer.
- Sales Strategy:
- A three-pronged approach focusing on cultivating brand relationships, market knowledge, and selling to both large and boutique OOH companies.
Innovative Approach to OOH Advertising:
- Harkey Media is pushing the boundaries of OOH with a fresh perspective on asset packaging and partnerships.
- The company emphasizes innovation, using technology and creativity to deliver impactful and experiential advertising.
- Client-Focused Vision:
- Creating memorable campaigns that drive consumer demand.
- Aiming to redefine what it means to create engaging and experiential ads.
Harkey Media is strategically expanding its footprint in the OOH advertising space, focusing on both iconic locations and untapped regions. With a commitment to innovation and creative excellence, the company is well-positioned to lead the industry forward.
