HH Global, recognized as the world’s leading responsible marketing activation partner, today announced the launch of Nuevo — a new, purpose-built in-house creative agency designed to bridge the gap between big brand thinking and flawless execution at scale.
As marketers face mounting pressure to deliver faster, smarter, and more impactful campaigns, Nuevo offers a creative ecosystem tailored to transform ideas into meaningful and measurable brand experiences across multiple touchpoints, channels, and markets.
Meeting Modern Marketing Challenges with Nuevo
Kristian Elgey, Group CEO of HH Global, highlighted the agency’s value:
“At a time when marketing leaders have to adapt to fast-changing consumer demands and the increasing need to prove ROI amidst economic uncertainty, Nuevo brings the speed, agility and innovation required to unlock growth and drive impact.”
Nuevo’s foundation is built on the expertise of HH Global’s extensive network, including 4,500 marketing activation professionals and access to over 700 creative and content experts. The agency’s mission is to deliver connected creativity—work that is insight-driven, technology-enabled, and purpose-built for today’s conscious consumer.
Nuevo’s Three Core Competencies
Nuevo is designed to address the evolving marketing landscape through three key pillars:
- Creative Intelligence: Leveraging AI-powered insights and trend analysis to inform smarter, data-driven campaigns.
- Creative Technologies: Employing innovative tools and platforms to create dynamic, connected consumer experiences.
- Conscious Creativity: Producing meaningful, values-driven creative output that resonates with today’s purpose-led audiences.
Leadership with a Vision
Leading Nuevo is Clyde McKendrick, President of the agency, a seasoned strategist with over 25 years of global experience from renowned agencies such as Crispin Porter + Bogusky and TBWA\Chiat\Day. Known for blending sharp strategy with deep cultural insight, McKendrick is tasked with driving Nuevo’s innovative approach to global brand activation.
McKendrick noted:
“HH Global’s scale, agility and entrepreneurial mindset make it the perfect home for this new kind of agency. Nuevo exists to use creativity to help brands move faster, more efficiently and to be more responsive to the rapidly changing demands of consumers.”
Flexible and Scalable Solutions
Nuevo is designed for flexibility and responsiveness. The agency can:
- Build bespoke in-house creative teams tailored to client needs.
- Establish local market creative hubs.
- Serve as a lead agency managing brand activation across multiple markets and disciplines.
By simplifying complex marketing supply chains, Nuevo offers a streamlined partnership model focused on scale, efficiency, and connected solutions, helping clients navigate the intricacies of today’s marketing environment
HH Global’s launch of Nuevo marks a bold step in marketing activation, combining big brand creativity with efficient, tech-enabled execution. As brands face increasing pressure to adapt and deliver measurable impact, Nuevo is positioned to be a vital partner in accelerating growth and driving meaningful consumer connections at scale.
