Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, has announced the appointment of Crystal Park as Chief Marketing Officer (CMO). Park, with 20 years of experience across media, entertainment, digital publishing, and ad tech, is renowned for her ability to modernize and elevate media and technology brands. She will join Horizon later this month and will report to Bob Lord, president of Horizon Media Holdings.
Highlights of Crystal Park’s Appointment
- Background and Expertise:
Crystal Park brings a wealth of experience in media and technology, having been at the forefront of some of the most transformative moments in the industry. She helped shape the nearly $1 trillion programmatic advertising ecosystem, establishing her as a visionary leader in the media and advertising landscape. Her work with pioneering companies such as SiriusXM Media, HBO, ESPN, and Verizon/AOL has solidified her as an industry leader capable of driving significant change. - Horizon Media’s AI-Powered Strategy:
Horizon Media’s innovation strategy is centered around its proprietary AI-powered platform, Blu. Blu is designed to enhance campaign optimization and strategic insight generation, making these processes faster and more accessible while ensuring privacy and data integrity. Crystal Park’s leadership will be crucial as Horizon Media continues to reshape the future of media planning with advanced, intelligent solutions that support growth for clients. - The Agency’s Vision:
Park’s appointment comes at a time when Horizon Media is leading an AI-powered renaissance in the media industry, aiming to provide clients and media planners with tools that are future-proof and agile. The focus is on optimizing business growth rather than adhering to traditional agency models that are quickly becoming outdated in today’s fast-evolving landscape.
Statements from Leadership
- Bob Lord (President, Horizon Media Holdings):
“Crystal has been a driving force behind some of the most transformative moments in media. Her foresight and ingenuity are exactly what we need as we move into a new era of intelligent media. We are excited to welcome her to Horizon Media and look forward to her contributions as we lead the industry into a future driven by AI and innovation.” - Crystal Park (Chief Marketing Officer, Horizon Media):
“I am thrilled to join Horizon Media at such a pivotal moment in the agency’s history. The independent position of Horizon Media allows us to be nimble and adaptable, which is vital as the industry evolves. I look forward to working with this incredibly talented team to usher in the next generation of intelligent media solutions that will drive growth and transformation for our clients.”
Crystal Park’s Career Background
Before joining Horizon, Park was Vice President of Advertising & Enterprise Data Marketing at The Weather Company. She also served as Vice President at SiriusXM Media, where she oversaw B2B marketing and brand partnerships. Her career has spanned leadership roles in pivotal moments of transformation at major companies such as Verizon/AOL, HBO, and ESPN. Park earned her MBA from the University of Rochester Simon School of Business and holds a bachelor’s degree from James Madison University.
Crystal Park’s appointment as Chief Marketing Officer marks an exciting new chapter for Horizon Media as it continues its push towards innovation and AI-driven growth strategies. With her vast expertise and forward-thinking approach, Park is poised to lead Horizon Media into the future, making it an even more formidable player in the rapidly evolving media landscape.
