Integral Ad Science (IAS), a leading global media measurement and optimization platform, has announced a partnership with Spotify to introduce new Brand Safety and Suitability features for podcast advertisers on the Spotify Audience Network in the U.S. This collaboration aims to provide advertisers with enhanced control and confidence, ensuring their messages resonate with the right audiences while safeguarding their brand reputation.
- The Partnership and its Impact:
This collaboration between IAS and Spotify marks a pivotal advancement in podcast advertising. As the podcast industry continues to grow, with U.S. podcast advertising revenue projected to surpass $3 billion by 2027, brand safety and suitability solutions are critical for optimizing ad spend and protecting brand image. - AI-Driven Brand Safety Technology:
Powered by advanced AI, IAS’s technology classifies each podcast episode for actionable brand safety and suitability control at scale. The solution offers podcast episode-level accuracy in more than 90 languages, providing advertisers with detailed control over where their ads appear. - New Features for Spotify Audience Network Advertisers:
- Podcast Episode Level Accuracy:
IAS’s AI-driven technology classifies audio content based on speech-to-text signals, ensuring accuracy in measuring brand safety at the podcast episode level. - Tailored Targeting:
Advertisers can set their preferred risk tolerance, ensuring their ads align with content that matches their brand values. - Pre-Bid Classification:
IAS dynamically validates podcast ad placements, offering daily campaign-level reporting and ensuring ads appear next to brand-suitable content before bids are placed. - Expansive Reach:
The brand safety and suitability targeting features apply to podcast ads running across any app that supports the Spotify Audience Network, ensuring comprehensive coverage for advertisers.
- Podcast Episode Level Accuracy:
- Spotify’s Commitment to Transparency:
Chloe Wix, Global Head of Product and Commercial Growth at Spotify, emphasized the goal of raising the bar on digital audio brand safety. The partnership with IAS ensures increased transparency and control for advertisers while maintaining a trusted environment for fan engagement. - Expanding IAS’s Product Suite:
This partnership builds on IAS’s suite of solutions, including granular reporting for Viewability and Invalid Traffic, applicable to video and display inventory on mobile and desktop devices. The new brand safety features reflect IAS’s commitment to maintaining high standards in digital ad measurement across all media.
IAS’s new brand safety and suitability features, developed in partnership with Spotify, offer podcast advertisers a powerful, AI-driven solution for targeting and measuring campaigns with precision. This partnership not only enhances transparency but also ensures that brands can safely engage their audiences, protecting their reputation and maximizing ROI in the rapidly expanding podcast advertising market.
