IMGC announced the appointment of David Nyurenberg as Senior Vice President, Digital, marking a strategic expansion of the agency’s leadership in Connected TV (CTV), programmatic advertising, and AI-powered media strategy. This move positions IMGC at the forefront of innovation in both traditional linear and streaming media.
Strategic Focus and Industry Context
- CTV advertising spend is expected to exceed $40 billion in 2025, creating challenges around audience fragmentation, signal loss, and performance measurement.
- Nyurenberg’s leadership will drive the modernization of IMGC’s media buying and analytics with advanced AI integration.
Leading the AI Transformation of TV Media
- Nyurenberg will spearhead the implementation of an agency-wide AI orchestration layer, unifying linear and digital media strategies.
- This initiative focuses on modernizing TV planning, buying, and measurement using machine learning and automation.
- The approach covers all client interactions, from upfront buying to real-time campaign optimization.
Experience and Expertise
- Nyurenberg has extensive experience helping Fortune 500 brands scale streaming campaigns and improve media buying accountability.
- His prior roles include Director of Digital Video Product and Innovation at Rain the Growth Agency and founder of Valor Digital.
- Clients he has worked with include Reckitt Benckiser, WPP, and Edelman.
Leadership Endorsements
- Robert Yallen, CEO of IMGC, highlighted Nyurenberg’s unique expertise in bridging linear and digital media, emphasizing AI’s role in transforming agency operations.
- Nyurenberg expressed enthusiasm for driving tools and strategies that empower clients to lead in a data- and AI-driven advertising landscape.
Industry Recognition
- Nyurenberg is a recognized voice in digital advertising, frequently featured in industry publications and conferences.
- His thought leadership on CTV, AI, and programmatic innovation shapes industry best practices focused on transparency and accountability.
David Nyurenberg’s appointment signals IMGC’s commitment to leading the convergence of TV and technology. His AI-driven vision will help redefine what it means to be a modern media agency, delivering enhanced performance and innovation for clients in an evolving media ecosystem.
