Imre has launched its Precision Experience Practice, strategically integrating Customer Experience, Media, Influencer, and Data & Analytics teams to offer a future-ready model that helps brands move faster and smarter. This unified approach delivers connected, omnichannel brand experiences that drive measurable results.
Features of the Precision Experience Practice
- Unified Integration
- Combines CX, media, influencer, and data & analytics teams under one collaborative structure
- Streamlines processes to accelerate go-to-market strategies
- Data & AI-Driven Innovation
- Leverages real-time data intelligence and AI-powered tools, including GenAI experimentation
- Enables smarter, agile decision-making and scalable innovation
- Omnichannel Strategy
- Delivers integrated campaigns that engage audiences both online and offline
- Connects media, social, influencer, and digital efforts seamlessly
- Client Benefits
- Faster time to market and elimination of inefficiencies
- Always-on insights for adaptive marketing performance
- Healthcare Focus
- Supports Imre’s role as a healthcare agency-of-record with enhanced marketing performance
- Helps clients gain a competitive edge in the evolving biopharma landscape
- Leadership Insights
- Maryann Kuzel emphasizes precision, data, and innovation as core to this new capability
- Anna Kotis highlights the practice’s role in advancing client success in healthcare marketing
Imre’s Precision Experience Practice marks a strategic evolution to meet modern brand demands through operational excellence, integrated solutions, and a culture of collaboration and innovation.
