While a select few head to the French Riviera for Cannes Lions, Incubeta is bringing the marketing buzz to London with ‘NOT Cannes, but a pretty good marketing meet-up’ — a unique, inclusive event blending entertainment, networking, and social impact. Set for Wednesday, 18th June at Huckster, London, the event targets marketing leaders who won’t be in Cannes but still want to connect, celebrate the industry, and contribute to a meaningful cause.
Event Highlights
1. Purpose-Driven Networking
- A relaxed, fun environment for senior marketing professionals to connect.
- Designed to foster the conversations often sparked at Cannes Lions — without the airfare.
2. Drag Bingo Fundraiser
- Hosted by the fabulous Drag Queen Dixie Normous.
- Proceeds will support Brixton Finishing School (BFS) — a mission-led organization creating pathways into advertising and marketing for under-represented young talent.
- Attendees and partners can sponsor or donate prizes to contribute directly to the cause.
3. Supporting Industry Inclusivity
- Incubeta aims to highlight and support the work of BFS in making the creative industries more inclusive and accessible.
- Only 0.65% of the global industry and 5.14% of UK marketers attend Cannes Lions each year, making inclusive local events more vital.(Cannes attendee figures, UK Industry size figures, worldwide industry size figures)
4. Quotes from Leadership
“As well as celebrating the work, many important conversations happen at Cannes Lions. Yet it’s a small percentage of the industry who go.”
— Dylan Wanigasekera, Chief Revenue Officer, Incubeta UK
“We want to bring together marketing leaders staying in the UK to facilitate meaningful conversations while supporting a great cause.”
— Dylan Wanigasekera
Incubeta’s ‘NOT Cannes’ event reflects the spirit of innovation and community. By blending entertainment, inclusivity, and networking, the event provides a meaningful alternative to Cannes Lions while championing diversity in the marketing and advertising industry. Whether you’re sponsoring a prize or joining the Drag Bingo, your presence supports a future where the creative industries are truly representative.
