In an era where connected TV (CTV) is quickly becoming the front line of ad-supported media, IndiCue is stepping in with a bold proposition: complete publisher control over the CTV stack. Today, the company launched its CTV Engagement Platform, a modular, full-stack solution that integrates cutting-edge server-side ad insertion (SSAI), ad serving, and monetization tools—empowering media owners to optimize performance without compromising viewer experience.
In tandem, IndiCue also announced a strategic partnership with Cineverse to power its C360 audience platform, showcasing how its technology can fuel the next generation of intelligent, content-aligned streaming environments.
The CTV Stack, Reimagined
“Publishers deserve to take control of their entire stack,” said Nick Frazee, CEO of IndiCue. “Our platform provides the transparency, control, and advanced technology publishers need to thrive in today’s competitive streaming environment.”
IndiCue’s platform addresses a key industry tension: how to scale monetization without degrading the user experience. The answer lies in its three-pillar solution, each designed to work independently or in concert:
1. Smart CTV SSAI Technology
At the heart of the platform is IndiCue’s advanced SSAI engine, capable of personalized ad stitching through manifest manipulation and SCTE-35 marker detection. The system also allows for UID-triggered events, enabling viewer-specific ad experiences.
2. Custom Monetization Tools
IndiCue supports in-house SSP and DSP configurations, offering publishers transparent monetization without throttling or reliance on external ad tech partners. This is built for CTV/AVOD realities, not adapted from outdated digital models.
3. Independent CTV Ad Server
Purpose-built for dynamic ad formats, the ad server includes first-party segments from LiveRamp, real-time ad pod creation, traffic routing, and Invalid Traffic (IVT) protection from Human and Protected Media. It’s infrastructure-grade tech for publishers who want full autonomy.
Cineverse Partnership: C360 and the Rise of Contextual CTV
IndiCue’s technology is already powering major innovations. Chief among them: Cineverse’s C360, a content-first, data-powered programmatic network targeting hyper-engaged audiences. Built on Cineverse’s Matchpoint streaming stack, C360 uses first-party data and contextual intelligence to deliver premium, brand-safe inventory to advertisers—without waste.
“IndiCue has helped us bridge critical gaps in our ad tech stack,” said Tony Huidor, President of Cineverse Technology Group. “Their approach to personalized ads, dynamic ad pods, and robust ad serving capabilities is elevating our entire ecosystem.”
With C360, advertisers don’t just reach viewers—they reach the right viewers, defined by demographic and psychographic targeting grounded in behavioral signals. Combined with IndiCue’s platform, the experience is dynamic, context-aware, and fraud-resistant.
Publisher-Led Innovation for the CTV Future
What sets IndiCue apart is not just the tech—it’s the philosophy: publishers should own and operate their entire ad stack, not rely on third parties with opaque economics. That control translates into better margins, more transparency, and richer viewer experiences.
As the streaming ecosystem moves toward a post-cookie, privacy-first world, solutions like IndiCue’s offer a vision that balances relevance, performance, and control—no compromises.
With nearly every corner of the ad ecosystem undergoing reinvention, IndiCue’s launch signals a shift toward more intelligent, adaptable, and publisher-empowered CTV frameworks. And if partnerships like Cineverse are any indication, this model is not just promising—it’s already happening.
