In a strategic move to streamline and supercharge programmatic advertising, InMobi Advertising has launched the InMobi Buyer Hub—a self-service platform designed to empower every type of media buyer with precision, transparency, and real-time control over programmatic campaigns.
From agencies and brand-direct teams to retail media networks and DSPs, the Buyer Hub offers a frictionless, AI-powered interface that removes complexity while boosting campaign efficiency. It’s a notable shift in how buyers can discover, build, and optimize programmatic deals, reflecting the industry’s growing demand for smarter, more curated media engagement.
Curation Over Chaos: The Power of Sell-Side Control
At the core of the Buyer Hub is agentic AI that automates and accelerates the deal-curation process. Instead of trawling the open web for scattered inventory, buyers can now build high-quality, contextually relevant packages—refined with first-party and SDK-level insights—with just a few clicks.
“The InMobi Buyer Hub removes the need for a broad, unfocused approach to audience development,” said Kunal Nagpal, Chief Business Officer at InMobi Advertising. “We’re elevating signal quality, cutting noise, and ensuring that media dollars flow directly to working media.”
By enabling sell-side curation, InMobi empowers partners like Audigent (Experian), @curate, Givsly, and Antipodes to pre-package audience-enriched inventory into deal IDs that can be activated across campaigns more effectively—and at scale.
A New Standard in Self-Serve Buying
The InMobi Buyer Hub gives advertisers and curators unprecedented tools to:
- Build and activate curated programmatic deals using first-party, user-level, and contextual data.
- Reduce supply path clutter, improve bidstream quality, and increase win rates.
- Leverage real-time performance insights to adjust and optimize campaigns on the fly.
- Ensure full privacy compliance, thanks to InMobi’s infrastructure built around proprietary SDK signals and brand-safe supply.
“The future of programmatic isn’t about more noise—it’s about more signal,” said Rhys Denny, CEO of @curate. “With InMobi, we’re enabling cleaner supply paths, faster activation, and smarter curation across the open web.”
A Better Buyer Experience, Backed by Mobile-First Expertise
While self-serve DSP platforms aren’t new, InMobi’s approach is uniquely mobile-centric, drawing from its deep integration with publishers and years of experience optimizing for small-screen attention. Buyers now have access to omnichannel premium supply, mobile-first insights, and campaign-directed measurement tools, all in one intuitive interface.
Early access is currently available to select partners, with broader beta enrollment for brands and agencies planned later this spring.
“Marketers want simplicity, transparency, and trustworthy signals,” said Chris Feo, CBO of Experian Marketing Services. “Through InMobi Buyer Hub, buyers unlock high-match mobile segments that convert impressions into impact.”
Implications: What This Means for Programmatic Advertising
InMobi Buyer Hub represents more than a new product—it’s a strategic evolution of the supply-side ecosystem. As programmatic continues to mature, the demand for greater control, cleaner data, and measurable outcomes is only intensifying.
By putting curation tools directly into the hands of buyers—and eliminating the friction between intent and activation—InMobi is setting a new bar for how programmatic should perform.
