In a move signaling sharper focus and deeper integration across its sprawling advertising business, InMobi has appointed Kunal Nagpal as Chief Business Officer—an inaugural role that consolidates leadership across InMobi’s ad stack, including Glance AI, its Demand-Side Platform (DSP), and the InMobi Exchange.
This isn’t just a leadership shuffle. It’s a strategic realignment designed to streamline InMobi’s go-to-market (GTM) approach across its diverse portfolio, with an eye toward improving partner engagement, speeding up innovation cycles, and deepening monetization across channels. For the adtech world, it’s a strong indicator that platforms are moving toward tighter integration in a post-cookie, AI-driven era.
A Familiar Face, A New Mandate
Nagpal, who has led InMobi Exchange through a phase of rapid scale, is no stranger to the company—or the competitive global programmatic market. Under his stewardship, InMobi Exchange grew into one of the largest mobile-first sell-side platforms (SSPs) globally, outpacing many competitors with its full-funnel capabilities and aggressive expansion beyond in-app formats.
Now, as CBO, Nagpal is tasked with not just maintaining that growth, but weaving together a coherent monetization strategy that spans mobile, AI-driven commerce, and demand-side tools.
“This is about future-proofing,” says Abhay Singhal, Co-Founder and CEO of InMobi Advertising. “Centralizing GTM is essential to stay ahead, and Kunal’s proven operational depth gives us a real edge.”
Glance AI: The Shiny New Frontier
Central to Nagpal’s new remit is Glance AI, the company’s generative AI-powered commerce and discovery platform launched in May. Built atop Google Gemini’s intelligence layer and the Imagen generative model, Glance AI transforms mobile shopping into a deeply personalized experience: users upload a selfie and get instantly styled looks based on their own appearance—then shop those looks with a tap.
It’s a high-stakes bet on AI-native commerce, one that positions InMobi in direct competition with emerging platforms that blend content, commerce, and personalization. Think Amazon Inspire meets TikTok Shop—only with a GenAI twist.
By aligning Glance AI with its ad stack, InMobi is effectively saying: personalization isn’t just about targeting anymore—it’s about content creation, user inspiration, and real-time conversion.
Why It Matters
For brands and agencies, the takeaway is clear: InMobi wants to be more than a programmatic player—it wants to be the end-to-end ad and commerce ecosystem. This appointment gives InMobi a singular figure to own that narrative and execution, bringing discipline to a multi-pronged product line.
It also mirrors an ongoing trend in adtech—consolidation of roles and assets to simplify offerings for marketers. As privacy pressures mount and marketers look for closed-loop performance, platforms like InMobi are betting that tighter integration is the path to sustained growth.
Competitive Context
Rivals like The Trade Desk and Google are also investing in more integrated ecosystems—though InMobi’s unique blend of media inventory, AI-led commerce, and DSP capabilities give it a differentiated (albeit more complex) value proposition.
With Nagpal at the helm and a clear charter to unify InMobi’s advertising firepower, the company may now be better positioned to compete globally—especially in mobile-first, high-growth markets across Asia, the Middle East, and Latin America.
The Road Ahead
From immersive commerce via Glance AI to advanced mobile monetization, InMobi is laying groundwork for a platform that does more than just deliver ads—it creates experiences. That may sound lofty, but in the age of GenAI, brand inspiration and performance media are converging fast.
Nagpal summed it up succinctly: “Redefining advertising through innovation requires bold strategies. I’m eager to get started.”
