Welcome to the latest edition of Innovid’s Feature Beat, your monthly roundup of product innovations built to optimize advertising across every screen. While last month focused on enhancing CTV advertising, this month centers on streamlining and strengthening social media advertising. With enhanced dashboards, automation, influencer content scaling, and transparent change tracking, Innovid is helping brands extract greater value from every scroll, swipe, and story.
Product Enhancements for Social Advertising
1. Unified Performance Dashboard – Social Command Center
- Consolidates key metrics from Meta, Pinterest, Snapchat, and TikTok into one dashboard.
- Offers real-time performance visibility across platforms.
- Enables faster, smarter decision-making and campaign optimization.
2. Meta Partnership Ads – Scalable Influencer Content
- Supports influencer-generated content (IGC) via Meta Partnership Ads.
- Promotes creator posts as native-feeling ads while preserving the influencer’s identity and tone.
- Enhances reach, taps into custom targeting, and integrates seamlessly into broader social strategies.
3. Enhanced Change Log – Total Stack Transparency
- Tracks all performance-impacting changes, whether made in Innovid or directly on supported platforms.
- Provides clarity on what changes influence performance and when.
- Supports platforms like Meta, Pinterest, Snapchat, and TikTok (LinkedIn support coming soon).
4. Social Automation – Now Live
- Automates bid adjustments, budget allocations, and optimization strategies.
- Reduces manual effort while maximizing campaign efficiency and ROI.
- Facilitates intelligent, cross-platform execution with minimal oversight.
Quote from Leadership
“Social advertising is evolving fast – from influencer-led content to cross-platform performance optimization,” said Zak Knudson, SVP of Product Management at Innovid. “Our latest updates make it easier for brands to harness the full power of social by combining control, automation, and creative intelligence. With these tools, our clients can execute faster, optimize smarter, and drive better business outcomes at scale.”
Innovid’s newest social advertising enhancements mark a significant leap forward in unified campaign control, transparency, and automation. As social platforms grow more complex and performance expectations rise, these tools provide marketers with the efficiency, scalability, and insight needed to deliver measurable results across every screen.
