In a major leap toward truly integrated digital advertising, Innovid has launched Harmony Social, a first-of-its-kind solution that links paid social campaigns with CTV and the open web—marking a breakthrough in cross-channel connectivity.
For years, advertisers have treated social media and CTV as siloed ecosystems, each operating with its own performance metrics, creative strategies, and targeting logic. Harmony Social is designed to change that, connecting exposure data, creative messaging, and optimization signals across platforms once thought to be incompatible.
“If CTV and social are the walled kingdoms of modern advertising, Harmony Social is the bridge between them,” said Zvika Netter, CEO and Founder of Innovid. “Marketers are under pressure to make every impression count, but these channels have long operated in isolation. Harmony Social connects them—unlocking smarter storytelling and stronger media efficiency.”
A Unified Path to Performance
Currently available in closed beta for Innovid clients using its digital ad serving and social ads management tools, Harmony Social enables:
- Holistic Strategy Development
Marketers can now craft data-driven social campaign strategies informed by cross-channel exposure signals—across CTV, digital video, audio, and display. - Creative & Frequency Coordination
Bring creative sequencing, audience personalization, and frequency management into the social mix, helping extend storytelling beyond a single screen. - Efficiency Without Overlap
Reduce redundant impressions and media waste by identifying channel and publisher overlaps, enabling more efficient incremental reach.
This integration empowers brands to make better-informed decisions, not just within platforms like Instagram or Facebook, but across the broader digital and CTV landscape.
Powered by Innovid + Flashtalking Synergy
Harmony Social is more than a new feature—it’s a flagship innovation born from the union of Innovid’s CTV infrastructure and Flashtalking’s social advertising capabilities, following their merger. The platform leverages Innovid’s independent ad server—already the most extensive in the industry—and integrates it with legacy Flashtalking social tools to deliver a complete cross-channel solution.
This rollout also represents a key milestone in the broader Innovid Harmony initiative, which aims to eliminate fragmentation, reduce data waste, and make campaign insights more portable and actionable across digital channels.
The Bigger Picture: Why It Matters
In a media environment defined by platform proliferation and audience fragmentation, marketers struggle to tell coherent stories across screens. While tools for unified reporting and attribution have evolved, the gap between paid social and CTV has remained largely untouched—until now.
With Harmony Social, Innovid is answering a growing need: the ability to synchronize creative, data, and strategy across disconnected walled gardens. It’s not just a tech integration—it’s a mindset shift toward connected storytelling and smarter investment.
And for marketers navigating rising CPMs and growing pressure to prove ROI, that connection could make all the difference.
