Innovid Brings Threads Ads into the Fold, Giving Marketers a Unified Meta Playbook
In a timely move that brings one of social media’s fastest-growing platforms into mainstream media buying, Innovid has integrated Meta’s Threads API into its Social Ads Manager. The update means advertisers can now build and manage Threads ad campaigns alongside Instagram, Facebook, and other social channels—no extra tools, no fragmented workflows.
With more than 350 million monthly active users, Threads has quickly matured from Twitter clone to a key pillar in Meta’s social stack. Now, thanks to Innovid, marketers can tap into that scale with the same workflows, automation rules, and unified reporting they use for Meta’s flagship platforms.
Threads: The Next Big Social Ad Frontier?
“Threads is a fresh environment for marketers that fills a valuable gap in the social ecosystem,” said Megan Gall, VP of Strategy at Innovid. It’s also a platform still relatively uncluttered by brands—offering early movers a chance to shape engagement patterns rather than compete with them.
By pulling Threads into its centralized dashboard, Innovid isn’t just saving advertisers time. It’s giving them a cohesive strategy for reaching audiences—especially younger, mobile-first users—across Meta’s full ecosystem. Campaigns built in Innovid’s Hypermode can now scale automatically across Threads, with smart pacing, rules, and analytics baked in.
Why It Matters
- Scale with Simplicity: One interface now powers campaigns across Threads, Instagram, and Facebook—ideal for omnichannel social strategies.
- Data-Driven Automation: Automated rules and pacing keep campaigns optimized without manual effort.
- Unified Reporting: Threads performance can now be analyzed alongside other Meta placements, streamlining decision-making.
- First-Mover Advantage: Brands that adopt Threads early can shape user expectations before ad fatigue sets in.
Meta’s Endorsement—and the Bigger Picture
Innovid’s Threads integration was spotlighted at today’s Meta Threads API Summit in New York, where the company shared the stage with Meta product leads. The presence signals not only a technical collaboration but a strategic one: Meta wants Threads to be more than a social app—it wants it to be an ad channel with legs.
For Innovid, this move reinforces its post-Flashtalking merger position as the go-to independent player for brands navigating social, CTV, and digital media without relying on walled gardens.
Bottom Line
The addition of Threads to Innovid’s Social Ads Manager isn’t just a minor feature update—it’s a signal. Social is fragmenting again, and platforms like Threads are where new audiences (and ad opportunities) are forming. By being among the first to integrate with the Threads API, Innovid is helping brands keep pace without complicating their workflow.
