Welcome to Innovid’s Feature Beat, your monthly spotlight on product innovations making advertising smarter, faster, and more impactful. After a recent focus on scaling the power of CTV ads, this month Innovid shifts its attention to enhancing paid social performance. With new tools that deliver real-time insights, influencer amplification, and workflow automation, marketers can now extract more value from every scroll, swipe, and story across Meta, Pinterest, Snapchat, and TikTok.
Unified Social Visibility: Performance Dashboard
Say goodbye to fragmented reporting. The new Performance Dashboard acts as a Social Command Center, aggregating metrics across all major platforms into a single, intuitive interface. This real-time, cross-channel view enables marketers to:
- Monitor campaign performance at a glance
- Identify trends and optimization opportunities faster
- Eliminate guesswork in social media strategy
With all your social data in one place, you can act decisively and drive stronger results across the board.
Influencer Reach at Scale: Meta Partnership Ads
Innovid now supports Meta Partnership Ads, a powerful format that allows marketers to:
- Promote influencer-generated content (IGC) as native-feeling ads
- Maintain creator handles and voice to preserve authenticity
- Extend the reach of IGC beyond organic audiences
- Apply advanced targeting and track performance holistically
By combining authenticity with scale, this feature transforms influencer content into a measurable, performance-driven asset.
Enhanced Logs: Total Stack Transparency
The Change Log gets an upgrade with expanded visibility into all performance-impacting actions—both those made in Innovid and natively on:
- Meta
- Snapchat
- TikTok
With LinkedIn support coming soon, this transparency ensures you can pinpoint exactly what’s driving performance shifts, enabling faster optimizations and more confident decision-making.
In Case You Missed It: Social Automation Is Live
Innovid recently introduced enhanced social automation capabilities, helping brands:
- Automate bids and budgets
- Optimize performance across platforms
- Reduce manual work and scale campaigns more efficiently
These tools simplify execution while enhancing precision—essential in today’s complex, multi-platform ad landscape.
Executive Insight
“Social advertising is evolving fast—from influencer-led content to cross-platform performance optimization. Our latest updates make it easier for brands to harness the full power of social by combining control, automation, and creative intelligence.”
— Zak Knudson, SVP, Product Management, Innovid
As the social advertising ecosystem becomes increasingly complex, Innovid’s latest updates help brands keep pace by providing clarity, speed, and strategic depth. Whether you’re managing influencer content or optimizing bids across platforms, Innovid empowers you to execute faster, optimize smarter, and deliver better business outcomes at scale.
