Interticket and Nielsen Sports Launch AI-Driven Soccer Ad Measurement Tool for Brands That Want More Than Just a Goal Count
In a move that could reshape how soccer sponsorships are measured and monetized, Interticket, Inc. and Nielsen Sports have expanded their partnership to introduce a first-to-market, AI-powered media measurement platform for in-game soccer advertising. Designed specifically for Interticket’s roster of sports media clients, the tool blends traditional viewership metrics with next-gen sponsor exposure analysis, promising unmatched transparency for advertisers in live sports environments.
This marks a significant leap in media accountability for soccer—a sport long considered rich in emotional engagement but tricky to quantify when it comes to sponsorship ROI. Until now.
One Dashboard to Rule Them All
At its core, the new platform offers advertisers a unified, turnkey reporting solution that eliminates the fragmented approach of using separate systems for viewership data, exposure timing, and audience targeting.
“Brands have been craving a single source of truth for in-game media,” said Adrian Elizondo, Partner & COO at Interticket. “With Nielsen, we’re delivering that—along with the AI muscle to make it actionable.”
The platform will deliver custom sponsor exposure metrics, allowing brands to evaluate not just general impressions, but impressions against specific target audiences—a capability increasingly essential in a world of precision marketing.
Why This Matters:
- AI-Powered Precision: Nielsen’s proprietary tools use machine learning to analyze when and how brand logos and placements appear on screen, offering second-by-second tracking of sponsorship visibility.
- Audience-Specific Insights: Measurement is not just broad—it’s tailored, so advertisers can match in-game visibility to their core demographic.
- Increased ROI Clarity: By linking actual exposure to target audience segments, brands can fine-tune campaign strategy and optimize future media buys.
- Real-Time Decision Making: With faster, smarter insights, marketers can adjust spend mid-campaign—not months later when it’s too late.
Changing the Game in North American Soccer Sponsorships
For Interticket—already a key player in commercializing soccer properties across the U.S. and Mexico—this partnership is about more than new tech. It’s about giving brands data confidence in a category that’s still maturing from a measurement standpoint.
“This isn’t just about tracking how many people saw a logo,” said Carlos Diaz, CRO at Interticket. “It’s about equipping sponsors with data that proves value and drives growth.”
Nielsen sees it as a milestone, too. “Our partnership with Interticket goes beyond standard measurement,” said Jessica Forrest, Group VP at Nielsen. “We’re redefining the accuracy and speed at which brands can evaluate their impact in live sports.”
A New Benchmark for Sports Media
This joint initiative is setting a new standard for media accountability in sports, particularly in soccer, where sponsorship value often hinges on fleeting moments of brand exposure during fast-paced action. The integration aims to do for soccer what digital analytics did for display ads—provide clear, actionable metrics that can justify, guide, and scale investments.
As sports sponsorships increasingly come under pressure to prove performance, real-time, AI-enhanced, audience-specific insights could be the difference between a tactical campaign and a strategic win.
