iQuanti, a prominent digital marketing and analytics company, today announced the appointment of Arnab Sen as its new Chief Executive Officer. Sen succeeds founder Vish Sastry Rachakonda, who will transition to the role of Executive Chairman to support iQuanti’s next phase of growth focused on AI-driven innovation.
- Leadership Transition:
- Arnab Sen joins as CEO, bringing over 20 years of experience in scaling technology-led businesses.
- Vish Sastry, founder and CEO for 17 years, steps into the Executive Chairman role, continuing to support the company’s vision.
- Sen’s Background:
- Former McKinsey & Company consultant.
- Founder of Reventics, a healthcare technology firm acquired by Omega Healthcare.
- Served as Chief Strategy Officer at Omega Healthcare.
- Strategic Focus:
- Sen will lead iQuanti’s transformation into an AI-first company, leveraging his expertise in growth, innovation, and technology-driven strategies.
- The company aims to expand its leadership in AI-powered digital marketing solutions.
- Company Legacy:
- Founded by Sastry 17 years ago, iQuanti has become a trusted partner for digital growth across multiple industries, with strong roots in banking and financial services.
- Known for data- and AI-driven performance marketing.
Quotes:
“I’m honored to join iQuanti,” said Arnab Sen. “I have long admired the company’s growth and client success focus. I’m excited to lead the journey toward becoming a leader in AI-driven digital marketing.”
Vish Sastry added, “Arnab is the right leader to build on what we’ve created. I will continue as Executive Chairman and Chief Cheerleader, supporting iQuanti’s evolution as an AI-first company.”
The leadership change at iQuanti signals a renewed commitment to innovation and AI-powered marketing, positioning the company for continued growth and enhanced value delivery in the digital marketing landscape.
