John McNeil Studio (JMS) just rewired the B2B marketing playbook—again.
The creative agency behind standout campaigns for Google, Palo Alto Networks, Commvault, and BMC has launched a new media division—JMS Media—and tapped industry veteran Sirha Hakk as its inaugural Head of Media.
This strategic move officially unites JMS’s strategy, creative, and media capabilities under one roof, responding to a market that increasingly demands end-to-end brand experiences built for speed, precision, and relevance.
“In today’s saturated, programmatic landscape, reintegrating media into the creative process is no longer optional—it’s essential,” said John McNeil, Founder and CEO. “Clients want ideas that stand out, but they also want results. Sirha brings both.”
A New Model for Modern B2B
Sirha Hakk’s arrival is more than just a hire—it’s a signal of JMS’s evolving identity as a fully integrated creative studio. With prior roles at Microsoft and Performics (Publicis Groupe), Hakk brings deep expertise in media strategy across B2B, telecom, and financial services, along with a nuanced understanding of audience behavior—from Gen Z creators to C-suite decision-makers.
At JMS, she’ll lead the JMS Media practice, delivering campaigns that fuse creative storytelling with strategic distribution. No more silos, no more handoffs—just one unified team driving concept through conversion.
“We’re building a model where media thinking lives inside the creative process,” said Hakk. “JMS already makes inspiring work. Now we’ll make sure it gets seen by the right people, in the right places, at the right time.”
What JMS Media Brings to the Table
The launch of JMS Media marks a key evolution in B2B marketing, where many agencies still treat media as an afterthought. JMS is flipping that dynamic. With Hakk in place, the studio can now offer clients:
- Real-time campaign insight powered by integrated media and creative data
- Nimble, in-house media planning and buying—no outsourcing required
- Audience-first execution that connects bold ideas to business outcomes
And it’s not just about media buying. JMS Media is positioning itself as a performance-minded creative force, aligning message delivery with brand strategy from day one.
Why It Matters
As marketers contend with shortened attention spans, overstuffed channels, and evolving data privacy norms, the ability to orchestrate brand, media, and messaging simultaneously is becoming a competitive necessity. JMS Media aims to deliver on that demand with AI-aware, insight-driven campaigns built to perform in the real world—not just the whiteboard.
For B2B brands looking to cut through the noise, JMS’s studio model—now with media fully integrated—might just be the blueprint.
