Fresh off a high-profile merger, JWP Connatix is bringing in a seasoned adtech executive to scale its next chapter.
The newly unified video platform announced the appointment of Chris Maccaro as Chief Revenue Officer, tasking him with leading global revenue strategy and monetization across its expansive video technology suite.
The move follows the merger of JW Player and Connatix, which created a consolidated platform for broadcasters, publishers, and advertisers to manage, distribute, and monetize video at scale. With this integration complete, Maccaro’s arrival signals JWP Connatix’s intention to accelerate growth and deepen its footprint in the booming digital and connected TV markets.
“Chris’ experience driving revenue, especially from the CEO chair at a CTV-focused platform, will be invaluable as we scale,” said John Nardone, CEO of JWP Connatix. “We’re also lucky to continue benefiting from Jenn Chen’s leadership in her new advisory role.”
A CRO with CEO Credentials
Maccaro isn’t your typical CRO. He most recently served as CEO of Beachfront Media, where he transformed the company into a leading programmatic video platform for connected TV (CTV) and successfully oversaw its acquisition in 2024. With over 20 years in digital media and adtech, Maccaro brings a rare combination of go-to-market depth, operational savvy, and M&A experience.
“JWP Connatix is sitting at the intersection of infrastructure, data, and monetization—three forces reshaping the future of video,” said Maccaro. “It’s a tremendous opportunity to deliver value through innovation and execution.”
He’s also known for building high-performing teams and championing purpose-driven culture, making him well-aligned with the company’s long-term vision.
Why It Matters
In today’s fragmented video landscape, few companies can claim the kind of end-to-end capabilities that JWP Connatix now offers. By combining JW Player’s infrastructure and streaming technology with Connatix’s dynamic ad formats and monetization tools, the company serves over 7,000 customers globally—including 80% of the top 25 US comScore publishers.
Maccaro’s appointment comes at a time when video monetization is facing both tailwinds and turbulence: rising consumption across OTT and digital platforms, tighter privacy regulations, and mounting pressure to prove ROI. His background in CTV and programmatic gives JWP Connatix an edge as advertisers and publishers seek more unified, scalable, and data-compliant solutions.
The Road Ahead
With a global reach—spanning offices from New York and London to Tel Aviv and Eindhoven—JWP Connatix is positioning itself not just as a tech vendor, but as a strategic partner for media companies navigating the next wave of video transformation.
Maccaro’s challenge now? Turning a well-merged product portfolio into revenue momentum—while keeping JWP Connatix ahead of the curve in an increasingly AI-driven, privacy-first adtech environment.
