Koddi, a leader in retail and commerce media technology, has announced a strategic partnership with DEEL Media, a top provider of digital signage hardware and solutions. This collaboration enables retailers to monetize in-store digital displays by serving real-time ads via Koddi Ads on DEEL TV Screens, integrating in-store experiences into the broader retail media landscape.
Unlocking New Retail Media Revenue Streams
1. Bridging Online and Offline Retail Media
- This partnership introduces Digital Out-of-Home (DOOH) advertising directly into brick-and-mortar stores.
- Advertisers gain the ability to engage customers at the point of sale, closing the loop on omnichannel brand experiences.
2. Enhancing the Consumer Journey
- By syncing digital and physical touchpoints, the integration creates a seamless brand narrative from online discovery to in-store conversion.
- Real-time ad delivery ensures messaging is contextual, targeted, and responsive to shopper behavior.
Capabilities of the Koddi-DEEL Integration
1. Unified Ad Activation Across Channels
- Retailers can now manage digital and in-store ad placements through a single platform.
- Enables streamlined campaign execution and reporting across both environments.
2. Real-Time API and Bidding Engine
- Koddi’s API allows dynamic ad slot filling on DEEL screens with:
- Location-based targeting
- Time-of-day controls
- Screen-specific customization
- Advertisers benefit from advanced targeting and optimization features previously limited to online channels.
3. Scalable, End-to-End In-Store Display Solutions
- DEEL provides the hardware and digital signage infrastructure, while Koddi powers the ad bidding and delivery engine.
- Together, they offer a plug-and-play solution for rapid in-store media network expansion.
Strategic Expansion of Koddi’s In-Store Capabilities
- This partnership follows Koddi’s recent collaboration with In-Store Marketplace (ISM).
- The company continues to evolve toward a full-funnel, omnichannel retail media ecosystem.
- Retailers now have more tools to run cohesive campaigns that influence shoppers wherever they are.
Koddi and DEEL Media are redefining the future of retail media networks by seamlessly merging the digital and physical retail worlds. Their partnership allows advertisers to deliver real-time, location-aware ads in-store, transforming screens into dynamic monetization assets and enriching the consumer experience right where buying decisions happen.
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