In a bold step to modernize media intelligence, LG Ad Solutions has announced a strategic partnership with Akkio, an AI-native platform built for media companies, to unlock the full potential of its proprietary ACR (automatic content recognition) data—in real time.
ACR, captured directly from LG’s global footprint of Smart TVs, is one of the most powerful datasets in Connected TV advertising. It provides a second-by-second understanding of what viewers are actually watching, skipping, or engaging with. But its value has historically been limited by its sheer size and complexity.
That changes now.
From Terabytes to Minutes
With Akkio’s AI-powered infrastructure, LG Ad Solutions customers can now process 1.45 terabytes of ACR data in minutes, not days. What used to be a multi-step, technically intensive task is now accessible through a conversational interface, enabling even non-technical users to ask natural-language questions of the data—and receive answers instantly.
“What happens at the glass is a real-time window into consumer behavior,” said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions. “Akkio allows our clients to unlock that behavior as it happens, not weeks later. That’s how we modernize access to one of the richest behavioral datasets in the industry.”
A Shift from Data Access to Data Participation
At the core of this partnership is a democratization of data. Until now, deep media analytics were the domain of data scientists and analysts. With Akkio, anyone on a brand or agency team can query the data conversationally—no SQL, dashboards, or AI prompt engineering required.
“We’re fundamentally changing who gets to participate in data-driven decision-making,” said Jon Reilly, Co-Founder and CEO of Akkio. “We built Akkio so that anyone—not just data experts—can have a conversation with big data and make fast, informed decisions.”
The AI layer supports custom instances for each client, with enterprise-grade privacy and security baked in. This enables brand and media teams to optimize CTV campaigns on the fly, understand audience engagement at scale, and refine media strategies in real time.
Why This Matters in the CTV Race
As the CTV ecosystem becomes increasingly fragmented and competitive, brands are under pressure to do more with their first-party and behavioral data. ACR has long been hailed as a key to the future of TV measurement—but its promise has been slowed by practical barriers.
This partnership removes those barriers, giving marketers:
- Real-time, deduplicated viewership insights
- Instant campaign performance feedback
- Conversational access to large-scale data
- Speed-to-insight across all internal teams
In short: it’s the future of TV analytics, built for a world where speed and agility are competitive advantages.
What’s Next for LG Ad Solutions and Akkio
The rollout of Akkio’s platform across LG Ad Solutions customers is already underway, with additional features expected to follow that further integrate predictive analytics, campaign optimization tools, and context-aware media planning capabilities.
With the largest screen in the home now generating smarter, faster insights, CTV advertisers are gaining a strategic edge—one that combines behavioral precision with enterprise usability.
This isn’t just a tech upgrade—it’s a paradigm shift in how ACR data is experienced, explored, and applied.
