Liftoff, a leader in mobile marketing, monetization, and creative solutions, has announced a strategic partnership with Xiaomi’s International Internet Business Department, part of the global tech giant renowned for smartphones, IoT devices, and HyperOS. This collaboration connects Liftoff’s Vungle Exchange ad network with Xiaomi’s expanding ecosystem to deliver targeted, programmatic advertising at scale.
Highlights of the Partnership
1. Access to Xiaomi’s Premium Ad Inventory
- Advertisers gain exclusive access to ad placements within Xiaomi’s overseas app store GetApps, native apps, system notifications, and lock-screen ads.
- These placements go beyond standard in-app advertising, tapping into unique OEM-level touchpoints for higher user engagement.
2. Direct-to-Device Advertising
- Apps are promoted as recommendations directly through Xiaomi’s native apps and official app store, enabling advertisers to achieve global reach across Xiaomi’s user base.
- Xiaomi’s OS-level data enables more precise targeting, driving lower-cost installs and improved campaign performance.
3. Global Scale and Programmatic Efficiency
- Vungle Exchange supports advertisers with access to over 150,000 apps in 250 countries, ensuring ads reach the right users programmatically.
- The integration leverages Xiaomi’s global footprint combined with Liftoff’s advanced programmatic technology to scale campaigns efficiently.
4. Leadership Insights
- Tanya Lee, SVP at Liftoff, highlights that this partnership “marks an exciting step forward” in mobile ad innovation, empowering advertisers with seamless access to high-value users.
- Qiang Song, General Manager at Xiaomi, emphasizes bringing “programmatic efficiency to Xiaomi’s premium ad inventory,” providing smarter ways to connect with users.
This partnership between Liftoff and Xiaomi represents a significant advancement in mobile advertising. By combining Liftoff’s programmatic reach with Xiaomi’s unique OEM ad inventory and global ecosystem, advertisers can achieve highly targeted, cost-effective campaigns across new and exclusive touchpoints. This collaboration not only expands marketing possibilities but also enhances user acquisition performance for brands targeting Android users worldwide.
