LiveRamp (NYSE: RAMP), a top data collaboration partner, has been named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025. This recognition highlights LiveRamp’s strong position in data clean room technology and its impact on marketing data collaboration.
Highlights and Subtopics:
- IDC MarketScape Recognition:
- Praised for extensive partner network, identity resolution focus, and platform interoperability.
- Platform integrates seamlessly with major cloud providers (AWS, Azure, GCP, Databricks, Snowflake).
- Offers standardized insights and native activation capabilities.
- LiveRamp Clean Room Overview:
- Enables secure collaboration of first-, second-, and third-party data among brands, agencies, media owners, and data partners.
- Supports data connection, analysis, and activation within privacy and governance requirements.
- Facilitates cross-clean room and cross-cloud data collaboration without data copying.
- Strengths Highlighted by IDC:
- Access to over 1,000 partners, including publishers, retailers, and data providers.
- Interoperable architecture allowing flexible data collaboration across clouds.
- Native activation allowing direct campaign execution with hundreds of partners from the clean room environment.
- Leadership Statement:
- Matt Karasick, LiveRamp Head of Product, emphasizes delivering scalable solutions that unify data and generate actionable insights.
- Focus on cutting through fragmented ecosystems with flexible, identity-driven clean room workflows and activation.
- Business Impact:
- Helps marketers and media owners enhance consumer experience and measurable campaign performance.
- Supports flexible partnerships and activation tailored to company goals in a privacy-compliant manner.
LiveRamp’s recognition as a Leader in the IDC MarketScape reinforces its role as a pioneer in data clean room technology. By providing a scalable, interoperable platform that connects vast partner networks with native activation, LiveRamp empowers marketers and media owners to unlock data-driven growth while maintaining control and privacy.
