LoopMe, a global leader in brand performance, today announced an expanded collaboration with Google Cloud to deepen its commitment to sustainability in the advertising ecosystem. Leveraging Google Cloud’s scalable infrastructure including Kubernetes Engine and BigQuery – LoopMe aims to optimize advanced AI models for better ad performance while minimizing environmental impact.
Sustainability Milestones and Initiatives
- LoopMe became a carbon-neutral advertiser in 2023 by migrating its data centers to Google Cloud’s renewable-powered sites.
- The company has delivered all media powered by renewable energy for two years, reducing gross emissions per 1,000 ad impressions (CPM) by 71.5% since 2021.
- Additional efforts include cutting electricity consumption, implementing eco-conscious HR policies, and investing in high-quality carbon removal projects.
- LoopMe also focuses on renewable electricity in leased offices, hosting efficiencies, a travel reduction plan, and ongoing carbon footprint management.
Executive Perspectives
Stephen Upstone, CEO and Founder of LoopMe, emphasized the synergy between sustainable practices and business growth:
“This collaboration allows us to reduce our environmental impact further while maintaining the cutting-edge performance our clients expect. It proves that growth and responsibility can go hand in hand.”
Adrian Poole, Director at Google Cloud UKI Digital Natives, praised LoopMe’s leadership:
“Innovators like LoopMe show how scalable, sustainable cloud infrastructure enables AI-driven advertising without compromising the planet. We’re proud to support their journey.”
LoopMe’s partnership with Google Cloud showcases how the ad tech industry can innovate responsibly, harnessing AI and cloud technology to drive performance while significantly reducing environmental impact. This collaboration sets a new benchmark for sustainable advertising in the digital age.
