LoopMe, a global leader in brand performance, has expanded its partnership with Reveal Mobile to provide advanced global Out-of-Home (OOH) brand lift measurement. With this expanded collaboration, Reveal Mobile becomes LoopMe’s dedicated partner for OOH brand lift studies, offering sophisticated GPS-based exposure data to enhance measurement accuracy across various markets.
- Expansion of Partnership:
The expanded partnership builds on the strengths of both companies—Reveal’s expertise in GPS-based exposure data and LoopMe’s measurement platform. This collaboration allows brands, agencies, and platform partners to gain deeper insights into the effectiveness of their OOH campaigns, ensuring accurate reporting of brand lift across diverse global markets. - European Market Expansion:
Reveal Mobile has expanded its operations into nine European countries, including the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria. This significant milestone allows LoopMe to leverage Reveal’s high-quality exposure data at scale across these key European markets, providing enhanced brand lift measurement capabilities globally. - Precision in Data Collection:
LoopMe’s patented methodology uses privacy-first, non-incentivized mobile surveys and proprietary control group matching to measure brand lift. This, combined with Reveal Mobile’s expertise in audience curation and contextual exposure data, ensures that brand lift studies are accurately calibrated to the unique dynamics of the OOH medium. - Commitment to GDPR Compliance:
Both companies prioritize responsible data collection practices. LoopMe’s platform is built for GDPR compliance, ensuring that all measurement and data collection practices align with European data protection standards. Reveal Mobile also upholds these responsible data activation practices, making them the ideal partner for LoopMe’s measurement technology. - Independent Brand Lift Measurement:
For clients with their own exposure data, LoopMe supports brand lift measurement across 117 global markets. For those needing expert-curated exposure data, Reveal serves as LoopMe’s preferred data partner, providing customized solutions for various OOH campaign formats, venues, and regional nuances. - Enabling Better Measurement Outcomes:
OOH advertising comes with a wide range of formats, venues, and contextual variables, making accurate measurement essential. Reveal’s deep understanding of these variables, combined with LoopMe’s technology, ensures that brands receive actionable insights that reflect the intricacies of OOH campaigns.
The expansion of LoopMe’s partnership with Reveal Mobile marks a significant step forward in the evolution of Out-of-Home advertising measurement. By combining Reveal’s precise exposure data with LoopMe’s advanced brand lift measurement technology, the partnership offers advertisers a comprehensive, accurate solution for tracking the impact of their OOH campaigns on a global scale.
