LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.
- Enhanced Addressability with Microsoft Curate:
- The integration with Microsoft Curate enhances the addressability of LoopMe’s first-party custom data, making it easier for advertisers to access tailored inventory packages worldwide.
- This partnership allows for real-time optimization, combined with advanced brand measurement, to maximize campaign effectiveness across global markets.
- Driving Incrementality in Brand Performance:
- The integration will enable brands to drive incrementality in key metrics such as brand awareness, purchase intent, and consideration.
- By using LoopMe’s patented-AI technology and advanced machine learning models, advertisers can unlock greater efficiency and impact in their campaigns.
- Becoming a Select Partner in Microsoft Advertising Partner Program:
- After a successful three-year partnership, LoopMe has joined the Microsoft Advertising Partner Program as a select partner, providing access to Microsoft’s broader community and recognition for their work.
- The partnership with Microsoft Advertising highlights LoopMe’s market prominence and value in brand advertising solutions.
- Statements from Leadership:
- Rob Cukierman, Chief Product Officer at LoopMe, expressed pride in the recognition and how the partnership helps businesses leverage their digital assets and first-party data more effectively.
- Carly Morris, Head of Media & Ad Tech at Microsoft Advertising, praised the collaboration, emphasizing their shared commitment to innovation and delivering precise, impactful advertising for brands.
The integration of LoopMe’s PurchaseLoop solution into Microsoft Curate marks a significant milestone in their partnership. This collaboration enhances brand performance through real-time optimization, custom data, and patented-AI technology, empowering advertisers to achieve greater efficiency and impact. The addition of LoopMe as a select partner in the Microsoft Advertising Partner Program further solidifies their leadership in brand performance solutions.
