Media Advertising Development Services (MADS) officially launched with an inspiring event at the Theatre on the Square in Sandton, marking a bold new chapter for the Media, Advertising, and Communication sectors. Bringing together industry professionals, interns, educators, and leaders, the launch introduced a fresh ecosystem aimed at transforming how talent is developed, legacies are preserved, and relevance is rebuilt in these fast-evolving industries.
MADS Vision: An Ecosystem to Belong To
MADS is not just another program or training initiative — it’s a living, breathing ecosystem. Executive Director Mandy Kayser captured this ethos poignantly during her keynote:
“MADS isn’t a programme to attend — it’s an ecosystem to belong to. A living space where learning, leadership, and legacy can finally coexist.”
Designed to support businesses of all sizes and across every department — from finance to operations and creatives — MADS seeks to introduce a new rhythm to talent growth and industry sustainability.
Launch Highlights
A Unique Blend of Theatre and Dialogue
The event opened with a compelling live theatre performance titled “A Learner Walks into a Library”, setting the tone for the launch by spotlighting the journey of growth and learning.
Following the performance, the MADS Media Wall was unveiled — a symbolic and practical hub designed to showcase talent and foster ongoing conversation within the sector.
Core Initiatives to Drive Industry Growth
MADS unveiled four key initiatives that form the foundation of its ecosystem:
- Motivation: Engaging all departments with theatre, storytelling, debates, and meaningful dialogue to inspire and empower.
- Development: Providing structured support and development pathways for interns and their host companies, ensuring skills transfer and growth.
- Business Support: Offering capacity-building, coaching, and resource-sharing tailored for micro-enterprises navigating the media landscape.
- Collaboration: Creating a shared platform to connect education, business, and industry associations for mutual benefit.
Voices That Moved the Audience
Speeches from MADS leadership and interns added personal and professional depth to the event:
- Rosanne Areington, MADS Operations, emphasized the operational backbone necessary to sustain such an ecosystem.
- Thabile Dlamini, Director of MADS, highlighted the strategic vision and long-term impact expected.
- Interns Nelly Matlala and Lebo Majakoane shared heartfelt reflections on their journeys and the opportunities MADS is creating, resonating strongly with attendees.
The event closed with a rallying call for industry-wide collaboration and a shared commitment to nurturing talent and business growth at every level.
Invitation to the Industry
MADS now invites all visionaries, companies, and educational institutions within the Media, Advertising, and Communications sectors to join this transformative ecosystem. Together, they can help build a future that values learning, leadership, and legacy as equal pillars of sustainable success.
