Magnite, the largest independent sell-side advertising company, has integrated Anoki ContextIQ, a leading multimodal AI platform for contextual video intelligence, into its CTV advertising stack. As the first SSP to adopt ContextIQ, Magnite provides buyers exclusive access to advanced scene-level targeting and planning tools via its SpringServe platform. This collaboration enhances transparency, brand safety, and emotional resonance in CTV ad campaigns.
Anoki ContextIQ and Its Capabilities
- AI engine analyzing scene content, sentiment, and brand safety specifically for CTV environments.
- Utilizes multimodal AI to interpret visual, auditory, and emotional context of scenes.
- Provides detailed insights into content to optimize ad alignment and safety.
Integration Benefits for Buyers and Advertisers
- Enables scene-level contextual targeting and campaign planning in CTV via Magnite SpringServe.
- Increases transparency for buyers on contextual and emotional content preceding ads.
- Allows advertisers to place ads that resonate better with audiences in relevant moments.
Publisher Advantages
- Offers deeper insight into the contextual value of their video inventory.
- Helps surface high-value inventory aligned with brand safety and objectives.
- Unlocks new monetization opportunities and improves yield through smarter targeting.
Leadership Insights
- Kristen Williams, SVP of Partnerships at Magnite, highlights the commitment to optimizing advertising across screens with AI-powered tools.
- Abbey Thomas, Chief Commercial Officer at Anoki, emphasizes the shared innovation vision and enhanced precision ContextIQ brings to CTV.
- Roseann Montenes, Head of Audience Innovation at A+E Global Media, remarks on enriching viewer experience with highly relevant, resonant ads tied closely to content.
The integration of Anoki ContextIQ into Magnite’s SpringServe platform marks a significant advancement in CTV advertising, enabling advertisers and publishers to leverage AI-driven scene-level analysis for more precise, safe, and emotionally engaging ad experiences. This partnership sets a new standard for contextual video intelligence and monetization in the growing connected TV landscape.
