MediaCo, a leading multimedia company serving multicultural audiences across the United States, has announced three key senior leadership appointments to fuel strategic growth and innovation. The promotions of Brian Fisher to Senior Vice President of Video Sales, Danny Lowry to Senior Vice President of Audio Sales, and the appointment of Luis Fernández-Rocha as Senior Vice President of Local Video Sales reflect MediaCo’s strong commitment to expanding its market presence and delivering superior value to both advertisers and diverse audiences.
Leadership Appointments and Roles
1. Brian Fisher – SVP, Video Sales
- Oversees all video sales across MediaCo’s television and streaming platforms.
- Brings deep experience from Turner Broadcasting, Bloomberg Media, Tribune Media, and Disney ABC Television Network.
- Played a key role in launching one of the industry’s first Full Episode Players, helping pioneer digital video streaming.
- Will lead video revenue growth through advertising innovation and cohesive digital strategy.
2. Danny Lowry – SVP, Audio Sales
- Brings 27 years of experience in radio and multimedia sales with a focus on multicultural markets.
- Joined MediaCo in 2019 and led audio sales expansions in Dallas and Houston.
- Formerly held senior positions at Univision, including GM of Austin and head of the National Radio division.
- Will focus on national audio sales strategies and deepening advertiser relationships.
3. Luis Fernández-Rocha – SVP, Local Video Sales
- Over 30 years in Hispanic media, including 20 years in senior roles at TelevisaUnivision.
- Led multi-market sales operations and achieved strong revenue growth.
- Will spearhead MediaCo’s local television sales initiatives and tailor advertising strategies for multicultural engagement.
MediaCo’s executive team expansion signals a pivotal step in reinforcing its leadership across audio and video platforms. With seasoned experts like Fisher, Lowry, and Fernández-Rocha at the helm, the company is well-positioned to enhance its value proposition, drive scalable revenue, and deliver culturally resonant media experiences. These appointments underscore MediaCo’s long-term vision of innovation and deeper audience connections in a dynamically shifting media environment.
