MediaCo, a prominent multimedia company serving multicultural audiences in the United States, has announced a series of strategic leadership appointments. These changes aim to strengthen its market presence and accelerate innovation across both audio and video platforms. The appointments of Brian Fisher, Danny Lowry, and Luis Fernández-Rocha into senior executive roles highlight MediaCo’s commitment to driving targeted value for partners and diverse audiences.
Appointments and Roles:
- Brian Fisher – Senior Vice President, Video Sales
- Brings a robust track record from industry giants like Disney ABC, Turner Broadcasting, Bloomberg Media, and Tribune Media.
- Played a pioneering role in launching one of the industry’s first Full Episode Players.
- Will now lead all video sales across television and streaming platforms.
- Tasked with aligning linear and digital sales strategy for cohesive growth.
- Danny Lowry – Senior Vice President, Audio Sales
- A 27-year veteran in radio and multimedia sales, with deep expertise in multicultural markets.
- Has significantly advanced MediaCo’s audio division since joining in 2019.
- Formerly held major roles at Univision, including GM of Austin and National Radio Division lead.
- Will focus on enhancing national audio sales strategies and strategic partnerships.
- Luis Fernández-Rocha – Senior Vice President, Local Video Sales
- Brings 30+ years of Hispanic media experience, including executive leadership at TelevisaUnivision.
- Known for successful revenue growth and market expansion strategies.
- Will oversee MediaCo’s local television sales and develop advertiser-focused solutions for multicultural markets.
With these strategic appointments, MediaCo positions itself to further lead in the multicultural media space. The collective expertise of Brian Fisher, Danny Lowry, and Luis Fernández-Rocha will drive innovative growth across video and audio platforms. As the company continues to expand, this leadership team is poised to elevate MediaCo’s mission of serving diverse audiences with purpose-driven media solutions.
