MediaCo, a leading multicultural, multiplatform media company, has announced impressive audience growth across its television and radio platforms in the second quarter of 2025. This growth underscores MediaCo’s commitment to providing culturally resonant entertainment, music, and news content tailored to Hispanic and Black audiences across key U.S. markets.
Highlights of MediaCo’s Audience Growth
- Broadcast Television Performance
- EstrellaTV Network prime-time weekday audience (7p-11p) increased by 35% among Persons 18-49 compared to last year.
- Popular series such as Tengo Talento, Mucho Talento Nueva Era (+19%), Alarma TV (+54%), Noticiero Cierre de Edición (+48%), and 24 Horas Late (+122%) drove growth.
- On May 14, the semifinal Liga MX match broadcast attracted the network’s largest P18-49 audience (+157% over 2024/25 average).
- Local Television Gains
- Significant increases in weekday prime combined averages for April and May year-over-year.
- KRCA/Los Angeles nearly doubled its P18-49 audience (+96%), QFAA/Dallas grew +49%, and KZJL/Houston increased +143%.
- WGEN/Miami’s weekday prime audience among P25-54 rose by +198%.
- Radio Audience Growth
- MediaCo’s radio stations outpaced market growth with a 24% increase in Adults 25-54 audience during primetime compared to late 2024.
- Notable station growth includes KBUE Los Angeles (+56%), KRQB Riverside/San Bernardino (+46%), Dallas stations (KNOR, KBOC, KZZA) combined +38%, and Houston stations (KTJM, KQQK) +19%.
- New York stations WBLS and WQHT grew combined audience by 14%, reinforcing presence in the nation’s largest media market.
MediaCo’s significant audience growth across television and radio platforms highlights the effectiveness of its culturally relevant, multiplatform approach. By delivering engaging content tailored to Hispanic and Black communities, MediaCo continues to build meaningful connections with audiences and provide strong performance for advertisers and partners.
