MediaGo, an intelligent advertising platform, has launched SmartBid 3.0, a significant upgrade to its core bidding product. This update addresses common challenges in advertising, including scaling difficulties and fluctuations in spending during the growth phases. SmartBid 3.0 uses deep learning algorithms to improve both early-stage traffic acquisition and long-term campaign stability.
Features of SmartBid 3.0:
- Reduced Cold Start Time (Over 50% Faster):
- SmartBid 3.0 addresses the challenge of rapid scaling in the initial phase of a campaign, cutting cold start times by more than 50%.
- The upgraded bidding algorithms improve traffic acquisition in various modes, particularly in Max CV mode, enabling faster exploration and adaptation to higher budget targets without manual intervention.
- Intelligent and Stable Delivery:
- SmartBid 3.0 ensures stable performance by utilizing historical data and dynamic adjustment mechanisms to avoid cost fluctuations during the growth phase.
- In Max CV mode, the system adjusts bids based on historical performance, allowing advertisers to acquire high-value traffic efficiently.
- In tCPA mode, SmartBid optimizes bidding rhythms dynamically based on real-time environments, ensuring steady performance even in competitive markets.
Performance Improvements:
- Increased Spend Completion Rates:
- Campaigns using SmartBid 3.0 have seen an average increase of over 58% in spend completion rates in Max CV mode.
- The system maintains CPA stability, controlling overflow within 1.15 in tCPA mode.
- Industry Benchmarking:
- SmartBid 3.0’s rapid cold start and intelligent delivery mechanisms significantly outperform industry standards, demonstrating its effectiveness in optimizing campaign efficiency and cost performance.
SmartBid 3.0 represents a technological breakthrough for MediaGo, helping advertisers overcome common pain points by offering efficient and stable solutions. By leveraging deep learning technology, MediaGo is committed to providing smarter advertising solutions for brands, agencies, and media companies.
