MediaOne is beefing up its strategic firepower. The digital marketing firm has appointed Jenny Rose as its new Senior Vice President of Brand Growth Strategy, a move that doubles down on its commitment to ROI-focused, performance-driven marketing across travel, tourism, and lifestyle sectors.
Rose arrives with more than 15 years of senior marketing experience—and a resume that reads like a greatest hits of the tourism and digital strategy world. Her background includes stints at Simpleview, Tempest, and Rocket Travel by Agoda, where she led initiatives that drove serious business outcomes—like a 60% revenue spike across 50+ global travel brands pulling in over $1 billion annually.
At Tempest, she didn’t just lead campaigns—she built an entire B2B2C agency unit from the ground up. Her work integrated paid media, SEO, email, and content to deliver measurable lifts in brand visibility and visitation for destination marketing organizations (DMOs) in cities like St. Augustine, Kansas City, and Pittsburgh.
Now, at MediaOne, Rose takes the reins of the company’s Brand Growth Strategy arm—a central piece of its pitch as a no-nonsense, performance-first alternative to bloated agency models.
“We’re thrilled to have Jenny on board,” said Josh Sherwood, executive team member at MediaOne. “Her leadership and deep understanding of both travel and brand marketing make her the perfect fit for clients who want real results.”
Why It Matters
Rose’s appointment is more than just a personnel shift—it’s a signal of MediaOne’s intent to scale aggressively while keeping its focus sharp: delivering agency-caliber strategy without the red tape. That’s a message likely to resonate with mid-sized DMOs, attractions, and lifestyle brands that need results—not just PowerPoint decks and pricey retainers.
In an industry where legacy media agencies are often criticized for their sluggish adaptation to performance metrics and digital transformation, MediaOne is carving out a niche. It positions itself as lean, data-smart, and capable of delivering measurable ROI without the overhead.
The Bigger Picture
Travel and tourism marketing is no longer about glossy visuals and vague impressions—it’s about conversion-driven storytelling and multi-channel optimization. Rose’s data-centric approach reflects where the industry is heading: merging creativity with cold, hard performance metrics.
As consumer behavior becomes more fragmented and demand for transparency skyrockets, agencies like MediaOne are trying to prove they can do both—think big and act fast. Bringing in a leader like Rose is a bold move toward that vision.
