MERGE, a leading marketing and technology agency, announced the acquisition of Blazer, a strategic consulting firm, to enhance its service offerings and growth trajectory. This acquisition launches MERGE’s new cross-functional approach, combining Blazer’s consulting expertise with MERGE’s creative and technology strengths to deliver integrated, scalable solutions for today’s dynamic organizations.
- Strategic Acquisition:
The acquisition integrates Blazer’s consulting skills with MERGE’s capabilities, focusing on strategic planning, data analytics, digital experience design, and go-to-market execution. - CEO Statements:
- Stephanie Trunzo, MERGE CEO, emphasized that Blazer’s data-driven consulting sharpens MERGE’s strategic focus in consumer and health sectors.
- Gregory Ng, Blazer CEO, highlighted the blend of ROI modeling, research, organizational design, data experimentation, and platform integration in their new joint offerings.
- Blazer’s Expertise:
- Formerly known as Brooks Bell, Blazer has over two decades of experience guiding Fortune 100 financial and global retail clients.
- Known for pioneering scientific A/B testing and optimization in marketing.
- Integrated Team:
Gregory Ng and his team will join MERGE’s integrated offerings under Chief Digital Officer Libby Morgan, expanding MERGE’s ability to deliver tailored, impact-driven solutions. - Expanded Service Model:
MERGE’s evolved model aims to serve clients holistically, breaking down traditional silos in business, marketing, and technology to deliver personalized, effective customer experiences. - Industry Focus:
The acquisition supports MERGE’s strategic emphasis on high-growth consumer and healthcare industries, reinforcing its position as a future-focused partner.
MERGE’s acquisition of Blazer marks a significant step in expanding integrated consulting and creative services. By combining strengths across strategy, technology, and marketing, MERGE is poised to meet the complex needs of ambitious brands in consumer and health sectors with innovative, insight-driven solutions.
