MGID, a global native advertising platform, has announced a strategic partnership with Integral Ad Science (IAS) to replace the recently discontinued Oracle Moat and strengthen its ad measurement, campaign performance, and brand safety capabilities. This collaboration aims to provide advertisers with transparent, optimized, and data-driven advertising experiences.
Why the Partnership Matters
- Addresses a critical gap left by Oracle Moat’s departure from the ad tech space.
- Positions IAS as MGID’s primary partner for media measurement and optimization.
- Enhances the quality and effectiveness of campaigns running on MGID’s global platform.
- Reinforces MGID’s ongoing commitment to transparency, accountability, and brand integrity.
Features of the MGID-IAS Integration
Advertisers on MGID’s platform can now access IAS’s advanced suite of capabilities, including:
- Real-time ad quality assessment: Insights into viewability, suitability, and attention metrics.
- Comprehensive fraud detection: Monitoring of invalid traffic to protect ad spend.
- Performance metrics tracking: Including reach, frequency, and attention quality.
- Cross-platform measurement: Analysis of ad effectiveness across devices and environments.
CEO Commentary
Sergii Denysenko, CEO of MGID, emphasized the significance of the move:
“With Oracle exiting the ad tech space, it was crucial for us to partner with a company that shares our commitment to transparency, quality, and performance. IAS’s cutting-edge technology gives our advertisers continued confidence in the integrity of their campaigns.”
This partnership ensures business continuity and performance consistency for MGID’s clients while introducing enhanced visibility into every advertising impression.
Benefits for Advertisers
- Granular campaign insights: Allowing marketers to make informed, data-driven decisions.
- Improved media performance: Ads reach audiences in brand-safe, viewable, and fraud-free environments.
- Enhanced optimization: Fine-tune campaigns for better ROI and alignment with business goals.
- Increased confidence: Marketers can trust the validity of their campaign metrics.
The new alliance between MGID and IAS marks a pivotal upgrade in native advertising measurement and optimization. As Oracle Moat exits the ad tech space, MGID’s swift integration with IAS ensures advertisers maintain access to premium-level campaign insights, enhanced transparency, and trusted media quality. This partnership not only secures operational continuity but also unlocks more advanced tools to maximize performance across global campaigns.
