Cognitiv, a leading advanced performance partner powered by deep learning, has announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors. This marks a new phase of strategic growth for Cognitiv, bringing decades of expertise in media, marketing, and investing to the company.
- Michael Kassan Joins the Cognitiv Board:
- Michael Kassan’s appointment to the board is the first beyond Cognitiv’s founding and executive team. Kassan is a well-known figure at the intersection of brands, media, and technology, making him a strategic partner in advancing Cognitiv’s goals in the advanced advertising space.
- Kassan has been a transformative leader in the advertising industry, having founded MediaLink in 2003 and more recently launching 3C Ventures, a strategic advisory firm.
- The Expertise Kassan Brings:
- Kassan’s career spans decades of shaping key partnerships between Fortune 500 brands, technology platforms, and media companies.
- He has been recognized as a top media executive by Ad Age and inducted into the American Advertising Federation’s Hall of Fame, further solidifying his impact in the industry.
- Cognitiv’s Strategic Vision:
- According to Jeremy Fain, CEO and Co-founder of Cognitiv, Kassan’s industry experience and strategic vision will accelerate the company’s mission of breaking through today’s digital performance plateau.
- Cognitiv aims to leverage AI technology to drive real business outcomes for brands, and Kassan’s leadership will play a pivotal role in that transformation.
- The Future of AI in Advertising:
- Michael Kassan sees AI as a game-changer in the way brands engage with consumers. He emphasizes that Cognitiv stands out in a crowded adtech space for its clarity, credibility, and genuine value in addressing the needs of marketers.
- Kassan highlights Cognitiv ContextGPT, a rapidly growing technology that aligns with real-world marketing needs, as a significant example of how the company is meeting current industry demands with scalable, intelligent solutions.
Michael Kassan’s appointment to the Board of Directors marks an exciting new chapter for Cognitiv as the company continues to advance its AI-driven advertising solutions. With his expertise and strategic vision, Cognitiv is poised to further its mission of bringing innovation and clarity to the digital advertising landscape.
