Mistplay, a pioneer in the play-and-earn rewarded advertising space, has appointed Marc Bearman as General Manager for its new ad tech products. With over a decade of industry experience, Bearman is set to lead Mistplay’s expansion and innovation efforts, empowering publishers to enhance user engagement and lifetime value (LTV) through loyalty-driven gaming solutions.
Key Details About Marc Bearman’s Appointment
- Extensive Ad Tech Expertise
- Bearman has more than 10 years of experience shaping the ad tech ecosystem.
- He previously built Unity Ads’ EMEA team and led MoPub’s business at X until its $1 billion acquisition by AppLovin.
- Also served as GM of Fetch Play gaming, driving significant growth.
- Role and Responsibilities at Mistplay
- As GM, Bearman will spearhead the development and scaling of new ad tech products.
- Focus on empowering publishers to adopt play-and-earn mechanics for loyalty-based monetization.
- Lead innovation around rewarded advertising and AI-driven engagement tools.
- Strategic Vision
- Bearman sees this as a “once-in-a-lifetime opportunity” to expand Mistplay’s ecosystem.
- The goal is to connect players with games effectively, maximizing Return on Ad Spend (ROAS) for advertisers.
- Plans to enable publishers to build their own loyalty programs, unlocking new revenue streams and strengthening publisher relationships.
- Leadership Endorsement
- Mistplay CEO Tricia Han praised Bearman’s expertise and vision.
- She highlighted his ability to scale product offerings and align with Mistplay’s mission to revolutionize mobile game monetization.
Mistplay’s Future in Rewarded Advertising
- Positioned as a leader in rewarded gaming, Mistplay is redefining loyalty in mobile gaming.
- The company focuses on increasing user retention and monetization through innovative reward-based solutions.
- Bearman’s leadership is expected to accelerate product innovation and market expansion.
- Mistplay’s presence at MAU 2025 will showcase these advancements and future industry directions.
Marc Bearman’s appointment marks a significant milestone for Mistplay as it prepares to unveil a new era of rewarded advertising. His deep ad tech experience and strategic focus on loyalty-driven growth position Mistplay to empower publishers and reshape mobile gaming monetization. This leadership change signals exciting developments ahead for the rewarded ad ecosystem.
