Since its founding in 2016, Mistplay has established itself as the leading rewards-based user acquisition platform for mobile gamers, delivering high lifetime value (LTV) players at scale through its innovative rewarded play model. Today, Mistplay announces the launch of its platform for iPhone, opening new horizons in scale and inventory and providing publishers fresh opportunities to acquire, monetize, and nurture loyal, high-value players.
Highlights
- Expansion to iPhone
Mistplay’s long-anticipated iPhone release unlocks access to a massive new user base, delivering privacy-centric rewarded advertising solutions for iOS. - Innovative Reward System
iPhone users can now earn rewards by completing in-game events, competing in tournaments, and participating in game trivia and surveys — driving deeper engagement. - Proven Track Record
Since 2016, Mistplay’s Android platform has scaled to millions of active users and driven hundreds of millions in in-app purchase (IAP) spend across nine key markets. - Publisher Benefits
The expanded inventory enables publishers to meet advertising performance goals with high-value, loyal users, maximizing return on investment (ROI). - Global Rollout Plan
Mistplay for iPhone is currently available in the US, with plans to expand globally throughout 2025.
Mistplay’s launch on iPhone marks a major milestone in its mission to push rewarded advertising forward for both players and publishers. By combining privacy-focused innovation with engaging rewarded play mechanics, Mistplay is set to drive scalable, high-LTV user acquisition across mobile platforms worldwide.
