MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.
Highlights of the Rebrand
1. A Legacy of Performance and Growth
- Founded in 1985, MMSI has become one of the most successful DRTV and CTV media buying agencies in the U.S.
- Over the past five years, the agency has maintained an average 16% YoY growth, with a 28% increase in billings last year alone.
- Known for driving fast, measurable growth for DTC brands through guaranteed-performance media.
2. Evolving with the Media Landscape
- Rainstorm Direct serves DTC brands looking to break through digital acquisition plateaus by integrating linear TV and digital video.
- The agency now offers guaranteed CPM and performance-based outcomes including:
- Qualified calls
- Leads
- Orders
- Website visits
3. Embracing the Future as Rainstorm Direct
- The new name reflects innovation, momentum, and growth in the digital video era.
- Retains core strengths in media relationships, proprietary tech, and strategic campaign delivery.
- Designed to meet emerging needs of brands navigating omnichannel performance marketing.
Executive Insight
“This rebrand is more than a new name—it’s a reflection of who we’ve become and where we’re headed,” said Kaila Vallee, EVP of Rainstorm Direct.
“For 40 years, we’ve driven scalable sales and brand growth through a specialized, tech-enabled approach. Rainstorm Direct represents our continued innovation and relentless focus on helping brands thrive.”
The rebrand to Rainstorm Direct signals the agency’s next chapter in media excellence. Building on decades of trusted performance, the company is poised to help brands tackle the complexities of today’s media environment—especially in linear TV and CTV—by offering smarter, outcome-focused solutions. As Rainstorm Direct, the agency doubles down on its commitment to innovation, scale, and measurable success in a fast-moving digital world.
