MOCEAN Hires Emmy-Winning Creative Ryan Bucci to Lead Brand & Social Strategy Across Top Entertainment and Consumer Brands
MOCEAN, the creative agency behind some of entertainment’s most emotionally resonant campaigns, just made a major hire. Ryan Bucci, a D&AD Top 10-ranked creative director and Emmy winner, has joined as Head of Creative, Brand & Social. He’ll oversee work for clients like PlayStation, Amazon Prime Video, Waymo, Cheesecake Factory, Netflix, and Warner Bros. Discovery.
In a landscape where the line between brand marketing and entertainment continues to blur, Bucci brings the kind of creative firepower that MOCEAN is known for. With a resume that spans iconic campaigns for Jordan Brand, Beats by Dre, Jim Beam, and IKEA, his appointment signals a sharpened focus on crafting culturally rich, genre-bending content.
The Creative Muscle Behind Culture-Defining Work
Bucci joins from Publicis Groupe, where he was VP, Executive Creative Director, leading a 40-person team on high-profile accounts like Campbell’s and Beam Suntory. His campaign for Jim Beam’s 2024 football season starring Keegan-Michael Key turned heads, while his work on the Emmy-winning “McEnroe vs. McEnroe” campaign set a new bar for branded storytelling.
“Ryan’s track record speaks for itself,” said Erica Coates, President at MOCEAN. “From Emmy-winning campaigns to genre-defining brand work, he’s exactly the leader we need to scale our brand and social capabilities.”
A Creative Vision Rooted in Purpose and Cultural Impact
Bucci’s creative philosophy blends heart and strategy—pairing emotional resonance with razor-sharp insight. His work doesn’t just perform; it permeates culture. That’s right in MOCEAN’s wheelhouse, a shop known for delivering campaigns that move people to action through emotion.
“MOCEAN has built a reputation for bold, culture-shaping work that truly moves people,” said Bucci. “That’s the kind of creative energy I’m drawn to. There’s so much opportunity to make meaningful, memorable work here, and I can’t wait to dive in.”
Expanding MOCEAN’s Cultural Footprint
MOCEAN’s client list already reads like a who’s who of entertainment and lifestyle. Bucci’s arrival positions the agency to grow its influence in gaming, streaming, and foodservice verticals—industries increasingly reliant on differentiated brand voices and purpose-driven storytelling.
With projects spanning everything from PlayStation launches to Waymo mobility campaigns, Bucci’s cross-disciplinary chops are expected to elevate the agency’s integrated offerings in strategy, brand building, and social-first creative.
The Right Creative at the Right Time
Bucci joins MOCEAN at a pivotal moment. The agency—named one of Fast Company’s Best Places to Work for Innovators and a three-time Entertainment Agency of the Year—is continuing to expand its footprint as an independent creative + production powerhouse.
Beyond his credentials, Bucci brings a human touch. A self-described yogi, gamer, and cultural connoisseur, he connects deeply with audiences and the teams he leads. It’s that balance of vision, craft, and cultural sensitivity that MOCEAN hopes to amplify.
