In an industry first, Monks — S4 Capital’s unitary, digital-only, data-driven marketing and technology services company — has been honored as the AI Pioneer Organization by The One Show, a prestigious award recognizing groundbreaking creative talent in advertising and design. This newly established category celebrates companies shaping the future of artificial intelligence in the creative industry, spotlighting Monks’ leadership and innovative approach.
Key Highlights
- Award Significance
Kevin Swanepoel, CEO of The One Club for Creativity, noted Monks’ role in “building the future” where human insight intersects with AI ingenuity. Monks are recognized not just for using AI, but for redefining its creative potential. - Monks’ Leadership in AI
Wesley ter Haar, Chief AI Officer at Monks, emphasized the thrill and challenges of pioneering new commercial models and client expectations in AI-driven marketing. The One Show’s recognition validates their efforts at the forefront of this transformation. - Previous AI Recognitions
Monks has earned accolades including Adweek’s first AI Agency of the Year, Business Intelligence Group’s Excellence in AI Awards (Organizational & Product), runner-up for Adobe Firefly Partner Award 2024, and Workato’s AI Visionary Customer Impact Award. - Innovative AI Solutions: Monks.Flow
Monks.Flow, an AI-powered professional managed service, drives impactful results by streamlining operations and scaling personalization. For example:- For Hatch, Monks.Flow developed niche consumer personas and personalized ads in half the usual time, boosting click-through by 80%, engagement by 46%, and reducing CPA by 31%.
- For Headspace’s holiday campaign, 460 custom assets across 20 use cases were created, achieving a 62% higher conversion rate and 13% lower cost-per-signup.
- Internal AI Education and Expertise
Monks invests in ongoing employee education via their “School of AI” and “15 Minutes of Now” sessions to keep teams updated on AI advancements. Their Agentic Advisory team supports Monks Foundry engineers who build bespoke generative AI models tailored to clients’ data and domain needs. - Additional Awards at The One Show 2025
Monks also won Silver and Bronze Pencils for AB InBev’s campaigns, a Bronze Pencil for Creative Use of AI, and multiple Merit Awards. Cashmere, Monks’ cultural experts, earned Best of Discipline and multiple pencils for the “Heinz Mustard x Mustard” campaign.
Monks is a cutting-edge, data-driven marketing and technology services company within S4 Capital, dedicated to pushing AI boundaries in advertising and creative storytelling. Their work combines human creativity with AI to drive measurable business impact at scale.
