Mood Media, a global leader in experiential media solutions, announced the appointment of David Simon as Executive Vice President (EVP) of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM). Simon’s leadership will focus on integrating retail media capabilities and accelerating programmatic buying across Mood Media’s extensive in-store advertising network.
David Simon’s Expertise and Role
- Brings deep advertising market and technology experience, with leadership roles across buy-side and sell-side platforms in mobile app, connected TV (CTV), and web advertising.
- Will lead efforts to enhance in-store advertising through expanded measurement capabilities and diversified transaction options, including programmatic channels.
- Aims to make in-store media a core element of advertising strategies by leveraging technology-driven retail media operations.
Industry Insight
- Simon highlighted the critical impact of in-store advertising as the final opportunity to influence consumer purchase decisions at the point of sale.
- Mood Media powers more physical retail locations than any competitor, positioning it uniquely to capitalize on this opportunity.
Leadership Support
- Malcolm McRoberts, Mood Media CEO, emphasized Simon’s programmatic background and strategic vision as key to bridging supply and demand sides of retail media.
- Simon’s leadership is expected to drive the evolution of Mood Media’s retail advertising offerings and create increased value for retailers and brands.
Professional Background
- Former General Manager of Moloco’s Growth Initiatives focused on Streaming and CTV enterprise advertising.
- Chief Revenue Officer at Fyber, where he led mobile app ad monetization growth from $100M to $500M before acquisition.
- Held leadership roles at Jounce Media, Verizon Media, Vidible, Turn, Right Media, and Yahoo.
- Extensive expertise in programmatic strategy, marketplace development, and revenue operations across digital advertising sectors.
David Simon’s appointment strengthens Mood Media’s commitment to advancing retail media solutions and programmatic buying. His experience will be pivotal in driving innovation and growth within Mood Media’s in-store advertising network.
