NIQ, a leader in consumer intelligence, has announced a global strategic partnership with The Trade Desk, a top provider of advertising technology. This collaboration will integrate NIQ’s consumer insights and purchasing behavior data into The Trade Desk’s platform, enabling more effective and precise ad targeting.
- Strategic Partnership: NIQ has teamed up with The Trade Desk to bring valuable consumer insights into ad targeting, enhancing campaign planning and execution for marketers.
- New Shopper-Based Audiences: Advertisers will have access to new market audiences derived from the world’s largest omnichannel shopping data, including digital purchase data and advanced audiences from MRI-Simmons.
- Consumer Canvas™ Brand: NIQ’s new shopper-based audiences will be released under the Consumer Canvas™ brand, created in partnership with MRI-Simmons, offering audience-based solutions for advertisers.
- Geotargeting Capabilities: The partnership introduces more precise geotargeting, allowing advertisers to target locations with the highest potential for sales. The new segments will be available on The Trade Desk, starting in Western Europe with plans for North America in Q2 2025.
- Improved Data-Driven Decision Making: By integrating NIQ’s data, The Trade Desk’s platform enhances data-driven media buying strategies, enabling brands to make more informed decisions and drive better marketing performance.
This collaboration between NIQ and The Trade Desk marks a significant advancement in advertising. By combining NIQ’s consumer insights with The Trade Desk’s powerful platform, advertisers can now access new, actionable data to improve their ad targeting and optimize campaign performance on a global scale.
