Nomadic Advertising Integrates CallRail Tracking Into All Service Packages to Supercharge ROI Insight
In an era when digital marketers are pressed to prove ROI, Nomadic Advertising just made the math a little easier. The Toronto-based digital agency announced that CallRail’s call and form tracking tools are now standard across all its digital marketing service packages—no extra charge, no separate subscription.
For clients, this means built-in lead attribution that ties every call or form submission directly to its originating channel—whether it’s Google Ads, SEO, or social media. In short: no more guessing which campaigns are pulling their weight.
“Understanding exactly where leads are coming from is fundamental to optimizing any marketing campaign,” said Johnny Baskin, CEO and Founder of Nomadic Advertising. “By including CallRail with our services, we’re giving our clients enhanced visibility into their marketing ROI and empowering data-driven decisions.”
Why This Move Matters
Call tracking isn’t new—but offering it as a built-in feature is. Most agencies either upsell it or leave implementation up to the client. Nomadic is flipping the script, baking in attribution and analytics as a default, not a luxury.
This also aligns with a broader industry trend: marketers demanding real accountability from their campaigns, especially as platforms become more fragmented and customer journeys more complex.
The partnership with CallRail, a recognized leader in call analytics, brings powerful features like:
- Dynamic number insertion for precise source tracking
- Multi-touch attribution across web and offline channels
- Form tracking that connects lead data to specific ads or keywords
- Integrated dashboards for streamlined reporting
For small to mid-sized businesses—especially in competitive verticals like healthcare, construction, and legal—this can mean the difference between guessing and growing.
A Strategic Fit for Data-Driven Marketing
Founded in 2014, Nomadic Advertising has built its reputation on transparency and measurable outcomes, partnering with clients across North America on SEO, PPC, web design, and social media strategy. The agency is a certified Google and Facebook Business Partner, and known for prioritizing performance metrics over fluff.
The move to include CallRail is less about adding a feature and more about strengthening that results-first ethos. “It saves our clients the separate subscription cost and learning curve,” Baskin added. “And it makes performance conversations a lot more actionable.”
In a landscape where attribution can make or break marketing budgets, this integration could raise the bar for what clients expect from their agencies.
