noon, the region’s leading digital ecosystem, has partnered with Flyby to launch a revolutionary mobile Digital Out-of-Home (DOOH) medium, transforming its last-mile delivery fleet into a data-driven, real-time advertising network. This strategic collaboration signals a new era in outdoor advertising by integrating smart ad tech into everyday urban mobility.
Redefining DOOH: noon and Flyby’s Vision for Urban Advertising
1. Turning Delivery Fleets into Mobile Ad Platforms
- Flyby’s Smart Delivery Boxes will be deployed on noon Minutes and noon Food delivery bikes.
- Each box acts as a digital ad screen, bringing dynamic, moving DOOH to busy urban areas.
- Unlike static billboards, this fleet enables brands to target specific neighborhoods on the go.
2. Hyper-Targeted, Data-Backed Advertising
- Real-time targeting by location, time, and date ensures ads are highly relevant.
- Flyby provides exposure and impression analytics for full campaign transparency.
- Advertisers can adapt messages dynamically to align with foot traffic patterns.
3. New Monetization and Value Channels for noon
- Enhances noon ads’ retail media ecosystem with mobile DOOH capabilities.
- Offers brands more flexible and efficient ways to reach urban consumers.
- Creates a new revenue stream by monetizing last-mile infrastructure.
4. Streamlined Creative Execution for Brands
- End-to-end support for adapting creative assets to Flyby’s digital format.
- noon and Flyby manage deployment, removing friction from campaign execution.
- Enables rapid scaling for advertisers without added production complexity.
5. Industry Impact and Future Growth Potential
- Early regional interest signals strong demand from aggregators and brands.
- The model paves the way for last-mile delivery vehicles to become core ad assets.
- As availability expands, brands are encouraged to register before rollout limits.
The noon–Flyby partnership is more than an innovation in ad tech—it’s a transformation of how and where brands connect with consumers. By digitizing last-mile delivery fleets with mobile DOOH capabilities, noon unlocks a high-impact, highly measurable new media channel. As this initiative gains traction, it is set to reshape the advertising landscape across the region.
