The New York Festivals Advertising Awards (NYFA) has partnered with LTX Studio, an AI-powered creative platform from Lightricks, to launch NYFAI—an innovative global competition that explores the future of AI-driven storytelling in advertising. This collaboration invites top-tier agencies to push the boundaries of creativity using the power of AI.
- Partnership with LTX Studio: NYFA and LTX Studio have come together to launch NYFAI, a competition focused on utilizing AI technology to enhance creative storytelling in advertising.
- Involved Agencies: Seven leading agencies, including FCB Chicago, Clutch, adam&eve, DDB UK, Code and Theory, Cylndr, and McCann Detroit, are part of the inaugural competition. These teams will explore AI’s potential to revolutionize advertising.
- Creative Brief & AI Usage: Each agency team will receive a creative brief from a nonprofit or startup. Using LTX Studio’s AI platform, teams will create a 30-60 second spec TV spot that could potentially be released publicly.
- Judging & Awards: Final campaigns will be judged by the 2025 NYFA Executive Jury, with Gold, Silver, and Bronze trophies awarded. The Gold-winning teams will also receive LTX Studio enterprise seats for one year.
- Real-World Impact: The finished campaigns may be released publicly by the participating brands and nonprofits, amplifying their message and creating tangible impact.
- Creative Innovation with AI: NYFAI is seen as a live experiment in how AI can amplify creativity, enabling faster production and innovative storytelling without replacing the creative process.
NYFAI represents a groundbreaking opportunity to integrate AI with creative storytelling, allowing advertising agencies to explore innovative approaches while delivering impactful brand work. Through this collaboration, NYFA and LTX Studio are shaping the future of creative communication and the advertising industry.
