OpenX Technologies, Inc., a global leader in the omnichannel supply-side platform, has entered into a strategic partnership with Tubi, Fox Corporation’s ad-supported streaming service. This collaboration focuses on enhancing CTV advertising in the UK through TV by OpenX, which offers a blend of linear and biddable CTV for greater buyer control, transparency, and flexibility.
- Growing UK CTV Market:
The UK CTV ad market is set to double its 2023 investment by 2028, surpassing £3 billion. This rapid growth highlights the increasing preference for streaming and ad-supported platforms. - Biddable CTV for Independent Agencies:
Biddable CTV opens doors for independent agencies and emerging brands to access TV advertising, a space traditionally dominated by large players. - Tubi’s Position in the UK Market:
Tubi UK offers an expansive content library, with over 30,000 films and TV episodes, including popular Hollywood films, British classics, and new discoveries, making it a significant player in the UK market. - TV by OpenX’s Transparency and Flexibility:
TV by OpenX exclusively offers direct, broadcast-quality inventory, ensuring maximum transparency and no resellers, ad networks, or user-generated content (UGC), leading to better monetization and reduced invalid traffic
. - Enhanced Targeting and Ad Experience:
Tubi’s machine learning algorithms personalize content discovery, offering a low ad load experience, while OpenX provides precise targeting capabilities. This combination allows advertisers to reach the right audiences in the right environment.
The partnership between OpenX and Tubi UK represents a step forward in programmatic CTV advertising, delivering a premium, transparent, and flexible advertising solution. As the UK market continues to evolve, this collaboration will support advertisers in effectively navigating the rapidly growing CTV landscape.
