Outsource Marketing Group (OMG), a female-owned content marketing agency based in Los Angeles, celebrated its 25th anniversary on April 1, 2025. Over a quarter-century, OMG has partnered with businesses large and small to deliver multi-channel content marketing campaigns spanning Digital, Video, Email, Radio, Affiliate Marketing, and more. Their expertise includes producing PR, newsletters, blogs, and highly shared thought leadership pieces that resonate deeply with both audiences and search engines.
Intelligent Storytelling That Converts
Known for its data-backed storytelling approach, OMG crafts content designed to educate, engage, and inspire readers to take meaningful action. Trish Mahon, President of Outsource Marketing Group, explained,
“We take a more intelligent approach to content by educating, engaging, and stimulating the reader to take an action using Direct Response inspired techniques.”
OMG’s impressive client roster spans industries including Precious Metals, Personal Finance, Pharmaceuticals, Automotive, Wellness, Self-Improvement, and Beauty. The agency has been a pioneer in creating high-ranking content that improves search visibility, lead generation, and brand authority.
Reinventing Content to Drive Results
“We’ve reinvented the white paper and turned it into a supercharged lead magnet,” says Mahon. “Well-researched and well-designed lead gen pieces not only build trust and enhance brand reputation but improve conversion and increase profits.”
Mahon also highlighted challenges with AI-generated content,
“A lot of recent business has come from agencies trying AI content and images, only to see conversions slump. AI is curated, not original—it often lacks the opinion and perspective prospects want when researching complex decisions like investments, medications, or beauty solutions.”
Evolution Over 25 Years
When OMG launched in 2000, technologies like smartphones, Alexa, and Cloud Storage were nonexistent. Giants such as Google, Facebook, and Netflix were just emerging, and platforms like Snapchat, Instagram, and TikTok were years away. Digital currencies, electric vehicles, and automation were still futuristic ideas.
Mahon reflected,
“Today, all these channels form the modern media canvas, but what hasn’t changed is consumers’ craving for well-told stories that educate and move them to act.”
Giving Back
Beyond marketing, Outsource Marketing Group supports local pet rescues, children’s hospitals, presidential libraries, and veteran organizations, demonstrating its commitment to community impact.
