As digital video ad spend surges across the industry, PadSquad a leader in high-impact digital and video ad experiences has witnessed explosive growth in the adoption of its instream video solutions. From January to May 2025, VidStream and VidStream+ have achieved a 128.5% year-over-year increase in client usage, alongside a 49.5% boost in revenue. This signals a broader trend in the advertising ecosystem, where brands are prioritizing immersive, cross-platform video formats to drive engagement, brand recall, and ultimately, business impact.
1. Growth Metrics and Market Position
- Client adoption of VidStream and VidStream+ increased by 128.5% YoY in early 2025.
- Revenue from instream video rose by 49.5%, demonstrating strong advertiser confidence.
- PadSquad’s video offerings are resonating across industries, including:
- Automotive
- Travel
- Retail
- Financial services
- Spirits and beverages
2. Video as a Core Driver of Programmatic Ad Spend
- IAB data confirms that video is fueling programmatic growth, with advertisers seeking immersive formats that deliver better engagement.
- Connected TV (CTV) and social platforms have driven adoption, but the open web is emerging as a highly cost-effective alternative.
3. The Untapped Potential of the Open Web
- PadSquad research highlights a key market disconnect:
- 76% of advertisers run pre-roll ads programmatically on the open web.
- Only 16% invest significantly in the open web—indicating an underserved opportunity.
- According to Lance Wolder, Head of Strategy at PadSquad:
- “The open web is a safe haven for cost-effective strategies with the scale and sophistication programmatic buyers demand.”
4. Impact of VidStream and VidStream+ Ad Experiences
- VidStream and VidStream+ transform static video ads into highly interactive formats using:
- Sight, sound, motion, and interactivity.
- Client-reported outcomes:
- 190% higher engagement
- 2x increase in brand recall
- 85% increase in product interest (as measured with Echelon Insights)
5. Cross-Screen Capabilities and Industry Adaptation
- PadSquad supports multi-device video engagement:
- Desktop
- Mobile
- Connected TV (CTV)
- Brands are now blending premium ad experiences with measurable outcomes, redefining how video advertising performs across the funnel.
PadSquad’s VidStream and VidStream+ are delivering transformative results at a time when video’s role in advertising has never been more critical. By enabling brands to leverage interactive, cross-device experiences on the open web, PadSquad is not only driving superior brand engagement but also highlighting a major untapped opportunity in digital advertising. As the open web matures into a scalable, performance-driven alternative to social and CTV platforms, the companies that invest early in innovative video solutions like VidStream will be best positioned to lead in engagement, recall, and ROI.
