Pixalate, a market leader in ad fraud protection, privacy, and compliance analytics, has released its April 2025 rankings for the top mobile gaming apps in the United Kingdom. These rankings, which focus on programmatic advertising traffic quality, are based on the Publisher Trust Index (PTI) and cover both the Apple App Store and Google Play Store.
UK Mobile PTI Rankings: Top ‘Gaming’ Apps (April 2025)
Apple App Store:
- Crossword Jam
- Blockudoku
- Wordscapes
Google Play Store:
- Paper.io 2
- Pixel Art
- Block Blast!
These rankings highlight the mobile gaming apps that excel in programmatic advertising traffic quality, as determined by Pixalate’s advanced technology and methodology.
Pixalate Publisher Trust Index (PTI)
The PTI is a monthly report that ranks mobile apps based on their advertising traffic quality. It uses proprietary algorithms to evaluate key metrics, including:
- Invalid Traffic (IVT) and Ad Fraud
- Made For Advertising (MFA) Risk
- Brand Safety
- Ad Density and Viewability
- Reach and more
This comprehensive analysis spans across 235+ countries and 20+ IAB taxonomy categories, covering global regions such as North America, EMEA, APAC, and LATAM.
Methodology
Pixalate’s data science team analyzed over 14 billion global open programmatic ad impressions from more than 600,000 mobile apps in the ‘Video Gaming’ IAB category to compile these rankings.
The release of these rankings underscores Pixalate’s continued commitment to providing actionable insights into ad traffic quality. With its detailed methodology and data-driven analysis, Pixalate helps advertisers and publishers optimize their ad strategies to combat fraud and enhance performance.
