As the digital advertising ecosystem continues to evolve across regions, visibility into app-level monetization and ad fraud risks is more important than ever. Pixalate, a global leader in ad fraud protection, privacy, and compliance analytics, has unveiled its May 2025 Top Grossing Apps Reports for Latin America (LATAM), focusing on Mexico and Brazil.
These reports provide critical insights into programmatic advertising revenue across both mobile apps and Connected TV (CTV) platforms, offering advertisers, publishers, and regulators a transparent view of revenue-generating trends in key emerging markets. With added data from regions including the U.S., UK, India, China, and more, Pixalate’s report establishes a global benchmark for open programmatic ad monetization.
Highlights from Pixalate’s LATAM Reports
1. Geographic Focus: Mexico and Brazil
- Reports center on the top-grossing apps in Mexico and Brazil, the two largest digital advertising markets in LATAM.
- Both mobile (iOS and Android) and CTV platforms (Roku, Fire TV, Samsung Smart TV) are analyzed.
- Provides a localized view of revenue generation, supporting regional ad spend strategies.
2. Cross-Platform Coverage: Mobile and CTV
- Includes apps from:
- Apple App Store
- Google Play Store
- CTV platforms such as Roku, Amazon Fire TV, and Samsung Smart TVs.
- CTV continues to see accelerated monetization, especially as advertisers look for alternatives to social media channels.
3. Open Programmatic Revenue Estimates
- Rankings are based on estimated gross revenue derived from open programmatic advertising, a key segment of digital ad spend.
- Allows stakeholders to benchmark app performance in real revenue terms, not just installs or ratings.
4. Expanded Global Insights
- Alongside Mexico and Brazil, Pixalate released similar reports for:
- North America: U.S., Canada
- Europe: UK, Spain, France, Germany, Netherlands, Ukraine
- Asia-Pacific: China, Japan, Singapore, India, Australia
- Middle East: Israel
- Establishes a global standard for understanding monetization trends across regions and platforms.
5. Implications for Advertisers and Publishers
- Advertisers can prioritize inventory from high-performing apps while monitoring for fraud and compliance risks.
- Publishers gain insights into competitive benchmarks, helping to optimize app strategies and monetization models.
- Regulatory bodies and compliance teams can track emerging risks and better understand market concentration within app stores.
6. Pixalate’s Broader Role in AdTech
- As a trusted measurement and compliance platform, Pixalate supports the industry by providing:
- Fraud analytics
- Privacy risk assessments
- Revenue transparency across devices and geographies.
- With programmatic ad spend under greater scrutiny, independent verification like Pixalate’s is increasingly vital.
Pixalate’s May 2025 LATAM Top Grossing Apps Reports mark a critical step toward greater transparency, trust, and accountability in the programmatic advertising space. As mobile and CTV ecosystems expand across Latin America, understanding where—and how—ad dollars flow has become essential.
For brands, media buyers, and platforms alike, these insights provide the data backbone for smarter investment decisions, fraud prevention, and improved ROI. With its global reach and regional depth, Pixalate continues to empower the digital ad industry with actionable intelligence to navigate an increasingly complex media environment.
